How can wellbeing enhance the customer experience?
The importance of wellbeing is increasingly recognised as a crucial aspect of tourism and an area of strategic growth amongst tourism providers.This case study is based on a local bed and breakfast operator; Pine Ridge located in Broadstone, Dorset, owned and managed by Jill Webber.
![DFG Vira](https://microsites.bournemouth.ac.uk/destinationfeelgood/files/2015/02/DFG-Vira-300x156.png)
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