The importance of wellbeing is increasingly recognised as a crucial aspect of tourism and an area of strategic growth amongst tourism providers.

However in the local area of Bournemouth and Poole, although wellbeing is an emerging area of interest from a policy perspective, the tourism potential of a positioning towards wellbeing has not been fully realised, providing an ideal platform to launch new product initiatives aligned to wellbeing.

Health and wellbeing represents a significant growth opportunity for the visitor economy that contributes towards the quality of life of both residents and visitors.