Wayfinding Lab advise Greenwich Tourism about navigation

Posted by on Apr 2, 2013 in Wayfinding News | 1 comment

Wayfinding Lab advise Greenwich Tourism about navigation

Members of the Wayfinding Lab, Jessica Miller and Lesley Laver, recently visited the Old Royal Naval College in Greenwich. They provided consultation regarding the current wayfinding behaviour of visitors and suggested improvements for signage. Using a precision mobile eye-tracker they were able to monitor where visitors looked on entering and leaving each building, providing a fascinating insight into people’s experience of the attractions and the ease at which they find their intended destinations.

One Comment

  1. Wayfinding is such an unexplored area that it is great to see work being done in this field in academia!
    I tend to focus on airports but have never used mobile eye tracking. Great idea!
    Paul – TravelWayfinding.com

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