{"id":4901,"date":"2019-09-06T10:15:03","date_gmt":"2019-09-06T10:15:03","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/?p=4901"},"modified":"2019-09-06T10:15:03","modified_gmt":"2019-09-06T10:15:03","slug":"new-paper-published-yao-b-qiu-r-fan-d-liu-a-and-buhalis-d-2019-standing-out-from-the-crowd-an-exploration-of-signal-attributes-of-airbnb-listings","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2019\/09\/06\/new-paper-published-yao-b-qiu-r-fan-d-liu-a-and-buhalis-d-2019-standing-out-from-the-crowd-an-exploration-of-signal-attributes-of-airbnb-listings\/","title":{"rendered":"New paper published :\u00a0Yao, B., Qiu, R., Fan, D., Liu, A. and\u00a0Buhalis, D.\u00a0(2019),\u00a0“Standing out from the crowd \u2013 an exploration of signal attributes of Airbnb listings”,\u00a0International Journal of Contemporary Hospitality Management, Vol. 32.\u00a0https:\/\/doi.org\/10.1108\/IJCHM-02-2019-0106"},"content":{"rendered":"

New paper published :\u00a0<\/span>Yao, B., Qiu, R., Fan, D., Liu, A. and\u00a0Buhalis, D.\u00a0<\/a>(2019),\u00a0<\/span>“Standing out from the crowd \u2013 an exploration of signal attributes of Airbnb listings<\/a>“,\u00a0<\/span>International Journal of Contemporary Hospitality Management, Vol. 32.\u00a0https:\/\/doi.org\/10.1108\/IJCHM-02-2019-0106<\/a><\/span><\/p>\n

<\/section>\n
\n

Airbnb signal attributes and competitiveness<\/a><\/p>\n

Abstract<\/h2>\n
\n
Due to product diversity, traditional quality signals in the hotel industry such as star ratings and brand affiliation do not work well in the accommodation booking process on the sharing economy platform. From a suppliers\u2019 perspective, this study aims to apply the signaling theory to the booking of Airbnb listings and explore the influence of quality signals on the odds of an Airbnb listing being booked.\u00a0<\/span>A binomial logistic model is used to describe the influences of different attributes on the market demand. Because of the large sample size, sequential Bayesian updating method is utilized in hospitality and tourism field for the first attempt.\u00a0<\/span>Results show that, in addition to host-specific information such as \u201cSuperhost\u201d and identity verification, attributes including price, extra charges, region competitiveness and house rules are all effective signals in Airbnb. The signaling impact is more effective for the listings without any review comments.\u00a0This study contributes to the literature by incorporating the signaling theory in the analysis of booking probability of Airbnb accommodation. The research findings are valuable to hosts in improving their booking rates and revenue. In addition, government and industrial management organizations can have more efficient strategy and policy planning.<\/p>\n

 <\/p>\n<\/section>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

New paper published :\u00a0Yao, B., Qiu, R., Fan, D., Liu, A. and\u00a0Buhalis, D.\u00a0(2019),\u00a0“Standing out from the crowd \u2013 an exploration of signal attributes of Airbnb listings“,\u00a0International Journal of Contemporary Hospitality Management, Vol. 32.\u00a0https:\/\/doi.org\/10.1108\/IJCHM-02-2019-0106 Airbnb signal attributes and competitiveness Abstract Due to product diversity, traditional quality signals in the hotel industry such as star ratings and… Read more » about New paper published :\u00a0Yao, B., Qiu, R., Fan, D., Liu, A. and\u00a0Buhalis, D.\u00a0(2019),\u00a0“Standing out from the crowd \u2013 an exploration of signal attributes of Airbnb listings”,\u00a0International Journal of Contemporary Hospitality Management, Vol. 32.\u00a0https:\/\/doi.org\/10.1108\/IJCHM-02-2019-0106<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-4901","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/4901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=4901"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/4901\/revisions"}],"predecessor-version":[{"id":4902,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/4901\/revisions\/4902"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=4901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=4901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=4901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}