{"id":4364,"date":"2017-08-24T16:31:27","date_gmt":"2017-08-24T16:31:27","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/?p=4364"},"modified":"2017-08-24T16:31:27","modified_gmt":"2017-08-24T16:31:27","slug":"learn-how-to-measure-your-digital-marketing-campaigns-with-dr-philip-alford","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2017\/08\/24\/learn-how-to-measure-your-digital-marketing-campaigns-with-dr-philip-alford\/","title":{"rendered":"Learn how to measure your digital marketing campaigns with Dr Philip Alford"},"content":{"rendered":"

Learn how to measure your digital marketing campaigns with Dr Philip Alford\u00a0<\/strong><\/h2>\n

Online marketing is a game changer for businesses, however the range of digital channels and platforms and their complexity present challenges in measuring the effectiveness of marketing.<\/strong><\/h2>\n

https:\/\/marshamcourthotel.co.uk\/how-to-measure-your-digital-marketing-campaigns\/<\/a><\/p>\n\"\"<\/a>\n

Dr Philip Alford<\/a>\u00a0is a Senior Lecturer at Bournemouth University and a small business marketing specialist.<\/strong><\/p>\n

His particular interest lies in investigating and improving the ways in which technology can support more innovative and entrepreneurial marketing among small businesses. Within this remit, a specific focus lies in<\/strong>\u00a0how small business owners and entrepreneurs can leverage online marketing analytics to enable more agile and responsive marketing.<\/strong><\/p>\n

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Dr Alford will be delivering two workshops for owners and managers who are at an intermediate stage and want to learn about approaches that will enable them to take it to the next level, particularly in terms of measuring its impact.<\/strong><\/p>\n

These workshops form part of a series of Professional Development Courses organised by the Department of Tourism and Hospitality at Bournemouth University<\/a> in collaboration with Marsham Court Hotel.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Philip\u2019s work forms part of the\u00a0eTourism Lab<\/a>\u00a0which sits under the auspices of the\u00a0International Centre for Tourism and Hospitality Research<\/a>\u00a0\u00a0at Bournemouth University.<\/strong><\/p>\n<\/div>\n<\/div>\n

The full programme for the course delivered over two separate sessions can be viewed\u00a0here<\/a>.\u00a0<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

PLEASE NOTE: THERE ARE ONLY 15 PLACES AVAILABLE!<\/strong><\/p>\n

Dates:<\/strong><\/p>\n

Workshop 1\u00a0Tuesday 19th September 2017 \u00a0\u00a0<\/strong>0830 \u2013 1300<\/strong><\/p>\n

Workshop 2\u00a0<\/strong>Tuesday 3rd October 2017 \u00a0 \u00a0 \u00a0 \u00a0<\/strong>0830 \u2013 1300<\/strong><\/p>\n

Bookings on\u00a0https:\/\/marshamcourthotel.co.uk\/how-to-measure-your-digital-marketing-campaigns\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how to measure your digital marketing campaigns with Dr Philip Alford\u00a0 Online marketing is a game changer for businesses, however the range of digital channels and platforms and their complexity present challenges in measuring the effectiveness of marketing. https:\/\/marshamcourthotel.co.uk\/how-to-measure-your-digital-marketing-campaigns\/ Dr Philip Alford\u00a0is a Senior Lecturer at Bournemouth University and a small business marketing specialist…. Read more » about Learn how to measure your digital marketing campaigns with Dr Philip Alford<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[487,7],"tags":[],"class_list":["post-4364","post","type-post","status-publish","format-standard","hentry","category-events-and-conferences","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/4364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=4364"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/4364\/revisions"}],"predecessor-version":[{"id":4365,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/4364\/revisions\/4365"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=4364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=4364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=4364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}