Book tickets<\/a><\/p>\nWho is it for?<\/h1>\n
This Forum is for you if you are involved with any of the following on the coast:<\/p>\n
\n- Destination Management Organisations<\/li>\n
- BID Managers<\/li>\n
- LEP representatives<\/li>\n
- Tourism Businesses<\/li>\n
- Attractions<\/li>\n
- Accommodation providers<\/li>\n
- Language Schools<\/li>\n
- Arts and Culture<\/li>\n
- Business Events<\/li>\n
- Transport and the Environment<\/li>\n
- Coastal Community Teams<\/li>\n
- Hospitality and Tourism University Faculties<\/li>\n
- Tourism Organisations<\/li>\n
- Tourism Consultants<\/li>\n
- Government Departments<\/li>\n
- National Parks\/Areas of Outstanding Natural Beauty<\/li>\n
- Local Authority<\/li>\n<\/ul>\n
Speakers<\/h1>\n
\n\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/sally-balcombe.jpg\") <\/td>\n | Sally BalcombeChief Executive
\nVisitBritain \/ VisitEngland
\nWeb:\u00a0visitbritain.org<\/a>\u00a0\/\u00a0visitengland.com<\/a>Sally joined the VisitBritain team as CEO in September 2014. Before that she was part of the VisitBritain board from 2013. From 2008 to 2011 she was Chief Marketing Officer for Travelport GDS, responsible for marketing, the product portfolio, strategy, pricing and global communications.\u00a0Before joining Travelport, Sally held a number of senior international roles in the travel industry, most recently as Commercial and Product Director at Opodo, the pan-European on-line travel agency set up by the major European airlines (2004-2006). Prior to that, she held the roles of Managing Director of the TUI-owned Specialist Sun Holiday Group, and Managing Director of British Airways Holidays, which operated in 75 markets worldwide.Sally is also a Commissioner for English Heritage, a Governor of the Museum of London and sits as a Non-Executive Director of two on-line businesses.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/brigid-simmonds.jpg\") <\/td>\n | Brigid Simmonds OBEChief Executive
\nBritish Beer & Pub Association
\nWeb:\u00a0beerandpub.com<\/a>Brigid Simmonds joined the BBPA as Chief Executive in September 2009. Brigid was previously Chief Executive of the umbrella organisation Business in Sport and Leisure (BISL). She is a Vice-President of the umbrella organisation, the Sport and Recreation Alliance, a board member of the Tourism Alliance and board member of the Responsible Gambling Trust.\u00a0Brigid is also a member of the Government\u2019s Future High Streets Executive and chairs the Partnership Group which has introduced a \u2018Business Pledge\u2019 for high street retailers and pub and hospitality businesses to engage local managers in high street activities.\u00a0In 2006 she was awarded an OBE for Services to Sport.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/fernanda-balata.jpg\") <\/td>\n | Fernanda BalataProject Lead, Coastal and Marine Environment
\nNew Economics Foundation
\nWeb:\u00a0neweconomics.org<\/a>Fernanda Balata works for the New Economics Foundation (NEF), the UK\u2019s leading think-tank that works in a collaborative way to build an economy that works for both people and the planet. She leads NEF\u2019s Blue New Deal initiative aimed at supporting a transformation on the UK coast, to support more and better jobs and increased economic sustainability for coastal communities through a healthier coastal and marine environment. Since its launch in 2015, the initiative has brought together hundreds of individuals and organisations to co-develop an action plan to help turn vision into a reality.\u00a0Fernanda holds a degree in International Relations and has several years’ experience as a researcher, global campaigns manager and external relations professional in the non-profit sector. Since joining NEF in 2013, she has conducted research on fisheries, the coastal economy and the future of cities, mapped civil society organisations in South America who are engaged in rethinking economics, and led the innovative Paint a Fish campaign, a public facing initiative during the final stages of the reform of the EU Common Fisheries Policy.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/jon-young.jpg\") <\/td>\n | Jon YoungResearch Director
\nBDRC Continental
\nWeb:\u00a0bdrc-continental.com<\/a>Jon has worked in the Tourism team at BDRC for 7 years. He is a sector blogger and author of BDRC\u2019s free annual Holiday Trends report, which looks at the holiday destinations, motivations and marketing influences of the UK holiday market. He has worked closely with the NCTA in recent years, specifically on their Wellness Tourism and Overseas Visitors research.\u00a0Jon is well-acquainted with the coast having been brought up in the Gower Peninsula where he returns each February to organise and take part in a 12 mile Adventure Run (complete with sea dips!)<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/phoebe-wynne.jpg\") <\/td>\n | Phoebe WynneResearch Manager
\nBDRC Continental
\nWeb:\u00a0bdrc-continental.com<\/a>Phoebe joined BDRC Continental in 2016 after working for market research firm RFi Group for six years. She currently runs bespoke research projects on behalf of VisitScotland, Historic Royal Palaces, Kew Gardens and ZSL and manages BDRC\u2013Continental\u2019s VisitorVerdict visitor service on a daily basis. Phoebe managed the NCTA Empty Nester Research and Segmentation Project in July 2016 and worked on the NCTA Overseas Visitor Research Report in May 2016.\u00a0Phoebe is a frequent visitor of the English coast, her favourite coastal destination being St Ives for its turquoise waters and buzzing waterfront; and also for the slim possibility of running into dangerous marine creatures whilst swimming, something she rather appreciates after growing up in Australia where she had a run in with a shark (or two!).<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/paul-laver.jpg\") <\/td>\n | Paul LaverFounder, One Minute to Midnight
\nWeb:\u00a0oneminutetomidnight.life<\/a>Paul is the founder of One Minute to Midnight and has been working in global cultural trends and insight for more than 25 years. He has worked in over 70 countries mainly focusing on the \u2018joy space\u2019 including gaming, cooking, sports, food and beverages, lifestyle and travel for many of the world\u2019s leading organisations.\u00a0Over the last 10 years he has conducted a range of tourism programmes for Visit London, VisitBritain and VisitEngland on a range of topics from web design, brand positioning, the effect of the economic downturn on the staycation, Olympic displacement and exploring the challenges and solutions of getting the international tourist beyond London. Paul has previously worked with the NCTA closely on their ground-breaking piece of work Coastal England: Are young people a \u2018lost generation\u2019?<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/charlie-richards.jpg\") <\/td>\n | Charlie RichardsStrategist, One Minute to Midnight
\nWeb:\u00a0oneminutetomidnight.life<\/a>Charlie is an award-winning speaker on human behaviour and experiences and a frequent contributor to publications such as\u00a0Research Live<\/em>\u00a0and theInternational Journal of Market<\/em>\u00a0Research.<\/em>Having recently returned to the UK after a couple of years in the US, he used his experience of working with airlines, OTAs, and tourist boards to relate to the NCTA\u2019s latest research programme – understanding the English coastal activity holiday market.\u00a0Growing up on the coast himself means Charlie is well-versed in what brings people to the sea and most importantly, summer traffic challenges! Being quite flat, the English coastline is naturally one of his favourite places to ride his bike.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/dimitrios-buhalis.jpg\") <\/td>\n | Professor Dimitrios Buhalis<\/a>Head of Department Tourism and Hospitality<\/a>
\nBournemouth University
\nWeb:\u00a0www.bournemouth.ac.uk\/tourism<\/a>Dimitrios is a celebrated international conference speaker. He\u2019s director of the University\u2019s eTourism Lab\u00a0www.bournemouth.ac.uk\/etourismlab<\/a>\u00a0and deputy director of the International Centre for Tourism and Hospitality Research\u00a0www.bournemouth.ac.uk\/icthr\/<\/a>. He\u2019s an expert in Strategic Management and Marketing with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries.\u00a0His research area cuts across a number of disciplines and focuses on innovations that offer value for both consumers and organisations. His current research centres on Smart Tourism, SoCoMo Marketing (Social media Context and Mobile Marketing), Augmented Reality, Experience Management and Personalisation, Reputation and Social Media Strategies, and Accessible and Special Diet (Alergens) Tourism. He collaborates closely with industry, governments and international organisations from around the world to ensure results have relevance and impact in the real world whilst constantly pushing the boundaries of knowledge and academic excellence.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/nick-hall.jpg\") <\/td>\n | Nick HallFounder and CEO
\nDigital Tourism Think Tank
\nWeb:\u00a0thinkdigital.travel<\/a>With a background in destination marketing of more than a decade and a sought-after international speaker, Nick is one of the tourism industry\u2019s leading experts on destination marketing. As founder of the Digital Tourism Think Tank (#DTTT), the leading platform connecting destinations worldwide on topics around digital trends and transformation, Nick has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience.\u00a0Through his work heading up the #DTTT, Nick has influenced the industry to think about \u2018Destination Transformation\u2019 and the impact the \u2018always on\u2019 visitor, the multi-touch point path to purchase and the need for organisations to think differently about their approach. At the core of Nick\u2019s message and expertise is the need to stay current, on par with consumer trends, and foster a culture of innovation to remain competitive.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/matthew-thomson.jpg\") <\/td>\n | Matthew ThomsonChief Executive
\nFifteen Cornwall \/ Cornwall Food Foundation
\nWeb:\u00a0fifteencornwall.co.uk<\/a>\u00a0\/\u00a0cornwallfoodfoundation.org<\/a>Matthew is Chief Executive of Fifteen Cornwall and the charity Cornwall Food Foundation, which recruits and supports apprentice chefs. He has a wealth of experience from the social enterprise, community, environmental, charity sectors as well as the hospitality industry.\u00a0He previously ran the London Community Resource Network before which he was Learning Director at the School for Social Entrepreneurs and has held senior roles at Time Bank and the National Lottery Charities Board (now BIG Lottery Fund).<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/sally-shalome.jpg\") <\/td>\n | Sally ShalamJournalist and Tourism Consultant
\nWeb:\u00a0sallyshalam.co.uk<\/a>Sally is a consultant who focuses on helping destinations and small independent businesses up their game. Formerly a travel editor at theLondon<\/em>\u00a0Evening Standard<\/em>, Sally has written regularly about Britain for Conde Nast\u00a0Traveller\u00a0<\/em>magazine. She also worked for several years as theGuardian\u2019s<\/em>\u00a0hotel critic and has stayed in countless B&Bs, holiday cottages and hotels.\u00a0Sally Shalam grew up in \u2018Sussex-by-the-Sea\u2019. She rode an open-top Southdown bus home from school in summer, when the seafront was a slot-machine, fairground place. In winter, she\u2019d walk for hours along the promenade, as the sea shooshed over shingle, relishing the return of her domain from summer\u2019s visitors.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/carolyn-custerson.jpg\") <\/td>\n | Carolyn CustersonChief Executive Officer
\nEnglish Riviera Tourism Company Ltd (ERTC)
\nWeb:\u00a0englishrivieratourism.co.uk<\/a>\u00a0\/\u00a0englishriviera.co.uk<\/a>Carolyn is currently Chief Executive of the English Riviera Tourism Company and has more than 30 years\u2019 experience in the Tourism Industry. Over the past five years she has led on the successful implementation of adopted tourism strategy \u2018Turning the Tide for Tourism in Torbay\u2019 2010 to 2015 for which she was the author. Key strategy outputs include arresting long term decline in visitor numbers and securing sustainable future funding for promotion, with the establishment of a new English Riviera BID Company being launched in January 2017. Most recently Carolyn was successful in being awarded funding from the Discover England Fund with an exciting new project called \u2018England\u2019s Seafood Coast\u2019 which aims to reposition the English Riviera as a leading international seafood destination.\u00a0Carolyn has always had a love affair with the coast, being brought up on bucket and spade English Seaside holidays and her favourite pastime now is walking her dog Connie by the sea and eating fresh seafood!<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/jude-leitch.jpg\") <\/td>\n | Jude LeitchDirector
\nNorthumberland Tourism
\nWeb:\u00a0northumberlandtourism.org.uk<\/a>\u00a0\/\u00a0visitnorthumberland.com<\/a>Jude has extensive international marketing experience and has won a number of major awards including UK Marketing Manager of the Year for her work at The Gate in Newcastle. Originally from the North East, Jude spent much of her childhood in New Zealand where she gained formal marketing qualifications. She has subsequently worked in both countries in a number of commercial and tourism marketing roles.\u00a0Jude grew up near the sea and now lives within yards of the rugged Northumberland coastline where she continues to enjoy coastal walks in all weathers as well as wild swimming, surfing, diving and sailing.<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/marcial-boo.jpg\") <\/td>\n | Marcial BooFounder
\nTour de Coast
\nWeb:\u00a0twobikes-onecoast.uk<\/a>In 1997, Marcial left his home in coastal Kent for a short bike trip around Britain’s coast, returning five days later from Bournemouth. The following year he carried on, until after 17 years of annual trips he arrived back home having cycled the whole of Britain\u2019s coast. With the backing of Ramblers, Sustrans and many others, he’s now started a national charity, Tour de Coast, to encourage others to visit Britain’s beautiful coastline.\u00a0In leading the charity, Marcial draws on experience from his day-job as Chief Executive of IPSA, the MPs’ expenses watchdog, and previous senior roles in the National Audit Office and Home Office. He has also published a book, The Public Sector Fox, to help improve the skills of young public sector managers.\u00a0What were Marcial’s favourite places on Britain’s coast? Any places where he was cycling downhill on a sunny summer’s morning!<\/td>\n<\/tr>\n\n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/sam-websize.jpg\") <\/td>\n | Samantha RichardsonDirector
\nNational Coastal Tourism Academy
\nWeb:\u00a0coastaltourismacademy.co.ukAs director of the National Coastal Tourism Academy, Sam has directed the research, visitor experience, training and communications programmes of the Academy since its launch in summer 2013. Working initially with Bournemouth\u2019s tourism industry, and with Bournemouth University and Bournemouth Borough Council as key stakeholders, she has overseen a series of successful resort knowledge and customer care projects to enhance the visitor\u2019s experience across the resort.\u00a0Sam is now overseeing the transition to working with coastal resorts nationally to boost tourism and the economies of coastal communities. She works closely with VisitEngland\/ VisitBritain, the Tourism Alliance and other national bodies and sits on the Tourism Council.\u00a0Before joining the NCTA, she held a number of senior positions for Carnival UK and P&O Cruises, before which she worked for Salisbury Cathedral, Thomas Cook and at VisitBritain\u2019s Chicago office.<\/td>\n<\/tr>\n | \n![\"\"](\"https:\/\/coastaltourismacademy.co.uk\/uploads\/alison-rice.jpg\") <\/td>\n | Forum Moderator: Alison Rice
\nJournalistAlison\u2019s career includes producing and presenting travel series for BBC TV, ITV, and BBC radios 1, 2, 4 & 5; Director of Programmes for the Travel Channels UK & Europe; launch Director of Programmes for France\u2019sVoyage\u00a0<\/em>channel; Editor of BBC Holidays magazine; Associate Lecturer in tourism and the media at the University of the Arts, London, and award-winning travel writer for the\u00a0Daily Mail, Mail on Sunday, Guardian<\/em>\u00a0andObserver.\u00a0<\/em>Alison chairs the board of trustees for the Family Holiday Association charity. She is a long-standing judge for the annual VisitEngland Awards for Excellence and is currently chair of the judging panel for the annual South West Tourism awards.\u00a0Alison is no stranger to sand in her lunchbox, having spent her childhood near Blackpool. Her husband\u2019s family live in Weston-super-Mare and she honeymooned by the North Norfolk coast. After all her travelling, Alison still maintains that her favourite exterior is Brunelleschi\u2019s Duomo in Florence and her very favourite interior is Blackpool Tower ballroom.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nProgramme<\/p>\n 09.15 Registration & coffee<\/p>\n 10.00 Welcome –\u00a0Forum Moderator Alison Rice<\/p>\n 10.05 Forum Introduction –\u00a0Samantha Richardson, NCTA<\/p>\n 10.15 Coastal Tourism in 2016: The Big Picture<\/p>\n Sally Balcombe, Chief Executive, VisitBritain\/VisitEngland<\/p>\n Brigid Simmonds OBE, Chief Executive, British Beer & Pub Association<\/p>\n Fernanda Balata, Project Lead, Coastal and Marine Environment, New Economics Foundation<\/p>\n 11.00 Summary, coffee<\/p>\n 11.25 Development opportunities for the Coast<\/p>\n Panel Presentation and seminar sessions unveiling new research highlighting the most likely market segments to unlock growth on the coast<\/p>\n Paul Laver\/Charlie Richards – One Minute to Midnight:<\/p>\n Activity Experiences, Under 35s<\/p>\n Jon Young\/Phoebe Wynne – BDRC Continental:<\/p>\n Empty Nesters, Health & Wellness, Overseas Visitors<\/p>\n Prof Dimitrios Buhalis – Bournemouth University:<\/p>\n Smart Tourism<\/p>\n 12.30 Fast-tracking Hospitality Careers<\/p>\n A snapshot of our successful UKCES project tackling hospitality staff recruitment and retention<\/p>\n 12.45 Summary of morning sessions<\/p>\n 13.00 Lunch & networking<\/p>\n 14.00\u00a0Tour de Coast,\u00a0Marcial Boo, Founder Tour de Coast and Chief Executive Parliamentary Standards Authority<\/p>\n 14.15 Vision for the Coast –\u00a0Samantha Richardson, NCTA Director<\/p>\n 14.35 Achieving the Vision
\nWorkshops exploring themes and methods of delivery<\/p>\n 15.15 Coffee<\/p>\n 15.40 Panel Debate<\/p>\n Raising Awareness and Changing Perceptions of the Coast from the Inside and Out<\/p>\n Panelists:<\/p>\n Nick Hall, Founder Digital Tourism Think Tank<\/p>\n Sally Shalam, Travel journalist and tourism consultant<\/p>\n Matthew Thomson, Chief Executive, Fifteen Cornwall<\/p>\n Carolyn Custerson, Chief Executive, English Riviera Tourism Company<\/p>\n Jude Leitch, Director, Northumberland Tourism
\n16.35 Summary and final Q&As<\/p>\n 16.45 Close and networking<\/p>\n Book tickets<\/a><\/p>\nVenue and location<\/h1>\nThe Coastal Forum will be held at Church House, London, conveniently located in a quiet corner of Westminster, easily accessed by public transport.<\/p>\n Church House, Dean\u2019s Yard, Westminster, London, SW1P 3NZ<\/p>\n <\/p>\n <\/h1>\nSee you there!
\nBook tickets<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Prof Dimitrios Buhalis speaking today on #smart #coastal #seaside #tourism at @nctacademy #london #conference Annual Coastal Tourism Forum: Shore Potential \u2013 Addressing the Coastal Tourism Challenge https:\/\/coastaltourismacademy.co.uk\/coastal-tourism-forum This event breaks new ground for everyone involved in the business of coastal tourism. With holidays to the coast the backbone of domestic tourism for decades, the dip… Read more » about Prof Dimitrios Buhalis speaking today on\u00a0#smart #coastal #seaside #tourism at @nctacademy\u00a0#london\u00a0#conference \u00a0<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[255,5,7],"tags":[],"class_list":["post-3869","post","type-post","status-publish","format-standard","hentry","category-featured","category-guest-speakers","category-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=3869"}],"version-history":[{"count":4,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3869\/revisions"}],"predecessor-version":[{"id":3873,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3869\/revisions\/3873"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=3869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=3869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=3869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} | | | | | | | | | | | | | | |
![\"ncta\"](\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/09\/NCTA.jpg\")
<\/a><\/h1>\n