{"id":3323,"date":"2016-05-13T15:56:32","date_gmt":"2016-05-13T15:56:32","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/?p=3323"},"modified":"2016-05-13T15:56:32","modified_gmt":"2016-05-13T15:56:32","slug":"destination-management-organisations-from-denmark-on-digital-marketing-workshop-at-bournemouth-university","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2016\/05\/13\/destination-management-organisations-from-denmark-on-digital-marketing-workshop-at-bournemouth-university\/","title":{"rendered":"Destination Management Organisations from Denmark on digital marketing workshop at Bournemouth University"},"content":{"rendered":"

A delegation from Denmark representing two Danish destinations,\u00a0Djursland (http:\/\/www.visitdjursland.com<\/span><\/a>) and\u00a0<\/span>Hvide Sande (www.hvidesande.com<\/span><\/a>) visited the Department of Tourism and Hospitality<\/a> Bournemouth University\u00a0<\/a>for a\u00a0<\/span>digital marketing workshop.\u00a0<\/span><\/p>\n

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The Destination Management Organisations were welcome by Dr Philip Alford and Professor Steve Page as\u00a0part of the collaboration following the publication of the Digital Destinations research in Services Industries Journal last year. They are here on a fact finding, knowledge transfer trip and were in Salisbury on a workshop facilitated by Philip\u00a0and Stephen along with VisitWiltshire and Digital Visitor.<\/p>\n

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The\u00a0workshop in Bournemouth focused on engaging small and medium sized business partners in digital marketing and improving their skill set. They are adopting some of the recommendations that we published in the paper referred to above,including the testing of a digital marketing planning\u00a0framework, adopting best practice in web analytics and data-driven marketing.<\/span><\/p>\n

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Bournemouth University\u00a0postgraduate Tourism\u00a0Marketing students were also invited to join the digital marketing workshop\u00a0as this is what they\u2019re studying at present.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

A delegation from Denmark representing two Danish destinations,\u00a0Djursland (http:\/\/www.visitdjursland.com) and\u00a0Hvide Sande (www.hvidesande.com) visited the Department of Tourism and Hospitality Bournemouth University\u00a0for a\u00a0digital marketing workshop.\u00a0 The Destination Management Organisations were welcome by Dr Philip Alford and Professor Steve Page as\u00a0part of the collaboration following the publication of the Digital Destinations research in Services Industries Journal last… Read more » about Destination Management Organisations from Denmark on digital marketing workshop at Bournemouth University<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[164,8],"tags":[210],"class_list":["post-3323","post","type-post","status-publish","format-standard","hentry","category-news","category-student-experience","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=3323"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3323\/revisions"}],"predecessor-version":[{"id":3327,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3323\/revisions\/3327"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=3323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=3323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=3323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}