{"id":3310,"date":"2016-05-13T16:06:34","date_gmt":"2016-05-13T16:06:34","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/?p=3310"},"modified":"2016-05-12T17:12:48","modified_gmt":"2016-05-12T17:12:48","slug":"job-digital-marketing-apprenticeship-in-keepingco-a-young-design-agency-based-in-bournemouth","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2016\/05\/13\/job-digital-marketing-apprenticeship-in-keepingco-a-young-design-agency-based-in-bournemouth\/","title":{"rendered":"JOB : Digital Marketing Apprenticeship in Keeping&amp;Co. a young Design Agency, based in Bournemouth."},"content":{"rendered":"<p>Digital Marketing Apprenticeship &#8211; Job Description<\/p>\n<a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/05\/KeepingCo.png\" rel=\"attachment wp-att-3311\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-3311\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/05\/KeepingCo.png\" alt=\"Keeping&amp;Co\" width=\"770\" height=\"401\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/05\/KeepingCo.png 996w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/05\/KeepingCo-300x156.png 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/05\/KeepingCo-768x399.png 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>This opportunity represents a chance for a young individual to realise their<\/p>\n<p>potential in a fresh, creative and damn-right-cool environment; whilst working<\/p>\n<p>with a variety of clients in both scale and sector. From small local businesses, to<\/p>\n<p>large multi-national corporates.<\/p>\n<p>&nbsp;<\/p>\n<p>The view will be for the candidate to stay with us beyond the apprenticeship, and<\/p>\n<p>use the year\u2019s training as a stepladder to a successful career in Digital Marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Duties include<\/strong><\/p>\n<ul>\n<li>Using PPC and SEO strategies to manage and improve brand awareness<\/li>\n<li>Keyword analysis<\/li>\n<li>Website optimisation and site analysis (title tags, meta descriptions, etc.)<\/li>\n<li>Generating updates and progress reports to general manager and other key\u00a0stakeholders<\/li>\n<li>Link outreach campaigns<\/li>\n<li>Management of corporate PPC accounts (Google and Facebook) within\u00a0assigned budget and Cost of Sale for high profile clients<\/li>\n<li>Competitor analysis<\/li>\n<li>Identify and implement new revenue driving opportunities<\/li>\n<li>Suggesting technical improvements<\/li>\n<li>Work with marketing team to identify new\/most valuable search terms to\u00a0target<\/li>\n<li>Identifying conversion rate improvement opportunities<\/li>\n<li>Measuring performance<\/li>\n<\/ul>\n<p><strong>Desired skills<\/strong><\/p>\n<ul>\n<li>Fluent written and spoken English is essential.<\/li>\n<li>Sufficient knowledge of Google Analytics, Adwords, YouTube and Facebook\u00a0advertising (must include \u2018remarketing\u2019).<\/li>\n<li>An understanding of link building and all elements associated with running\u00a0a top performing SEO program.<\/li>\n<li>Good knowledge of HTML, Java, CSS would be an added benefit.<\/li>\n<li>Knowledge of how website design and structure influence SEO.<\/li>\n<li>Good understanding of other digital marketing channels including YouTube,Facebook and Twitter.<\/li>\n<li>Good understanding of content writing and PPC marketing.<\/li>\n<li>Impeccable attention to detail with the ability to spot gaps in our SEO\u00a0campaigns.<\/li>\n<\/ul>\n<p><strong>Personal qualities<\/strong><\/p>\n<ul>\n<li>Proactive and professional attitude to work and continuous professional\u00a0development.<\/li>\n<li>Well organised with a &#8216;can do&#8217; attitude and able to work in a fast-paced\u00a0environment.<\/li>\n<\/ul>\n<p><strong>Qualifications required<\/strong><\/p>\n<p>Ideally C Grades or above in Maths and English or equivalent.<\/p>\n<p><strong>About Us<\/strong><\/p>\n<p>We\u2019re enabled by\u00a0digital capabilities and have helped our clients to achieve great success online &#8211;<\/p>\n<p>almost doubling their turnover within two months in some cases.<\/p>\n<p>We are now working with exciting projects, such as Jurassica. A \u00a3100,000,000<\/p>\n<p>project to build a prehistoric visitor attraction on the Jurassic Coast.<\/p>\n<p>We require a hardworking, committed and invested individual who is looking to<\/p>\n<p>develop themselves, and the company<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Apprenticeship &#8211; Job Description &nbsp; This opportunity represents a chance for a young individual to realise their potential in a fresh, creative and damn-right-cool environment; whilst working with a variety of clients in both scale and sector. From small local businesses, to large multi-national corporates. &nbsp; The view will be for the candidate&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2016\/05\/13\/job-digital-marketing-apprenticeship-in-keepingco-a-young-design-agency-based-in-bournemouth\/\">Read more &raquo;<span class=\"sr-only\"> about JOB : Digital Marketing Apprenticeship in Keeping&amp;Co. a young Design Agency, based in Bournemouth.<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-3310","post","type-post","status-publish","format-standard","hentry","category-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=3310"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3310\/revisions"}],"predecessor-version":[{"id":3312,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/3310\/revisions\/3312"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=3310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=3310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=3310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}