{"id":2900,"date":"2016-03-18T12:19:51","date_gmt":"2016-03-18T12:19:51","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/?p=2900"},"modified":"2016-03-18T12:19:51","modified_gmt":"2016-03-18T12:19:51","slug":"digital-competence-project","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2016\/03\/18\/digital-competence-project\/","title":{"rendered":"Digital Competence Project"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.bournemouth.ac.uk\/eTourismLab\" target=\"_blank\">eTourismLab<\/a> is really pleases to launching the digital competence benchmarking project<\/p>\n<p>with <a href=\"http:\/\/www.bha.org.uk\/\" target=\"_blank\">British Hospitality Association<\/a>, <a href=\"http:\/\/l.facebook.com\/l.php?u=http%3A%2F%2FTripadvisor.com%2F&amp;h=OAQHgSTXhAQFgo88OlAfS8jwNffGIupcboPmEeo4X2UDCXQ&amp;enc=AZN6nl-gYvk8p0tZ4qeVgF0nz73xhVKaHa0qfsGNg0p9v6SFXrgiQoP5oo0GpPqvS_s_H8jkFco4ZqVBxkJZwWKxfnUHFiEY85EX7mGun5-gM8h1qZ_hnRg7kI6VK6cgT84BHZYG3YbaVBcOQ1ZGE5UifB8j4no-23iNkLQlCjH_xonccZtq9DX6HP2G_IhTtQ-s067Qlm-TBDfu6e4ledFw&amp;s=1\" target=\"_blank\" rel=\"nofollow\">Tripadvisor.com<\/a>, <a href=\"http:\/\/www.bhhotels.co.uk\/\" target=\"_blank\">Bournemouth Accommodation and Hotel Association (BAHA)<\/a><\/p>\n<a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Bournemouth_University_logo.svg_.png\" rel=\"attachment wp-att-2904\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2904\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Bournemouth_University_logo.svg_-284x300.png\" alt=\"Bournemouth_University_logo.svg\" width=\"88\" height=\"93\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Bournemouth_University_logo.svg_-284x300.png 284w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Bournemouth_University_logo.svg_.png 455w\" sizes=\"auto, (max-width: 88px) 100vw, 88px\" \/><\/a><a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BHA-Logo-full-colour.png\" rel=\"attachment wp-att-2903\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2903\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BHA-Logo-full-colour-300x102.png\" alt=\"BHA-Logo-full-colour\" width=\"153\" height=\"52\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BHA-Logo-full-colour-300x100.png 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BHA-Logo-full-colour-768x260.png 768w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BHA-Logo-full-colour.png 974w\" sizes=\"auto, (max-width: 153px) 100vw, 153px\" \/><\/a> <a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Tripadvisor-Logo-nw1.jpg\" rel=\"attachment wp-att-2905\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2905\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Tripadvisor-Logo-nw1-300x169.jpg\" alt=\"Tripadvisor-Logo-nw1\" width=\"142\" height=\"80\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Tripadvisor-Logo-nw1-300x169.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/Tripadvisor-Logo-nw1.jpg 620w\" sizes=\"auto, (max-width: 142px) 100vw, 142px\" \/><\/a><a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BAHA1.jpg\" rel=\"attachment wp-att-2902\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2902\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BAHA1-300x208.jpg\" alt=\"BAHA cmyk - strapline\" width=\"133\" height=\"92\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BAHA1-300x208.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/BAHA1.jpg 581w\" sizes=\"auto, (max-width: 133px) 100vw, 133px\" \/><\/a>\n<p>The pilot project will engage postgraduate students, Professor Dimitrios Buhalis and Dr Philip Alford from Bournemouth University, with BHA, BAHA and Tripadvisor to work with local hotel companies in Bournemouth to benchmark their digital competence in four particular areas, namely :<\/p>\n<ul>\n<li>Online presentation \u2013 Web 1.0 proposition<\/li>\n<li>Distribution Mix and Strategy<\/li>\n<li>Social Media Strategy and engagement \u2013 Web 2.0 Engagement<\/li>\n<li>Reputation Management<\/li>\n<\/ul>\n<a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1044438_1119258811429810_4545908272149200926_n.jpg\" rel=\"attachment wp-att-2907\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2907\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1044438_1119258811429810_4545908272149200926_n-295x300.jpg\" alt=\"1044438_1119258811429810_4545908272149200926_n\" width=\"295\" height=\"300\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1044438_1119258811429810_4545908272149200926_n-295x300.jpg 295w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1044438_1119258811429810_4545908272149200926_n.jpg 714w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/a><a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/5481_1119258734763151_1186048992564142973_n.jpg\" rel=\"attachment wp-att-2906\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2906\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/5481_1119258734763151_1186048992564142973_n-300x225.jpg\" alt=\"5481_1119258734763151_1186048992564142973_n\" width=\"300\" height=\"225\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/5481_1119258734763151_1186048992564142973_n-300x225.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/5481_1119258734763151_1186048992564142973_n-768x576.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/5481_1119258734763151_1186048992564142973_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1914880_1119258458096512_8248468756566703363_n.jpg\" rel=\"attachment wp-att-2911\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2911\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1914880_1119258458096512_8248468756566703363_n-300x225.jpg\" alt=\"1914880_1119258458096512_8248468756566703363_n\" width=\"300\" height=\"225\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1914880_1119258458096512_8248468756566703363_n-300x225.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1914880_1119258458096512_8248468756566703363_n-768x576.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1914880_1119258458096512_8248468756566703363_n.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/10418955_1119258721429819_1417253765699698590_n.jpg\" rel=\"attachment wp-att-2909\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2909\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/10418955_1119258721429819_1417253765699698590_n-300x173.jpg\" alt=\"10418955_1119258721429819_1417253765699698590_n\" width=\"300\" height=\"173\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/10418955_1119258721429819_1417253765699698590_n-300x173.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/10418955_1119258721429819_1417253765699698590_n-768x443.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/10418955_1119258721429819_1417253765699698590_n.jpg 947w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/12512346_1119258681429823_2334850607851313508_n.jpg\" rel=\"attachment wp-att-2910\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2910\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/12512346_1119258681429823_2334850607851313508_n-300x156.jpg\" alt=\"12512346_1119258681429823_2334850607851313508_n\" width=\"300\" height=\"156\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/12512346_1119258681429823_2334850607851313508_n-300x156.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/12512346_1119258681429823_2334850607851313508_n-768x400.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/12512346_1119258681429823_2334850607851313508_n.jpg 934w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2908\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1916264_1119258418096516_5742598623721963233_n-300x164.jpg\" alt=\"1916264_1119258418096516_5742598623721963233_n\" width=\"300\" height=\"164\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1916264_1119258418096516_5742598623721963233_n-300x164.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1916264_1119258418096516_5742598623721963233_n-768x419.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2016\/03\/1916264_1119258418096516_5742598623721963233_n.jpg 936w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>The eTourismLab is really pleases to launching the digital competence benchmarking project with British Hospitality Association, Tripadvisor.com, Bournemouth Accommodation and Hotel Association (BAHA) The pilot project will engage postgraduate students, Professor Dimitrios Buhalis and Dr Philip Alford from Bournemouth University, with BHA, BAHA and Tripadvisor to work with local hotel companies in Bournemouth to benchmark&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2016\/03\/18\/digital-competence-project\/\">Read more &raquo;<span class=\"sr-only\"> about Digital Competence Project<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[164],"tags":[],"class_list":["post-2900","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=2900"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":2935,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2900\/revisions\/2935"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}