{"id":2634,"date":"2015-05-06T12:39:56","date_gmt":"2015-05-06T12:39:56","guid":{"rendered":"http:\/\/microsites.bournemouth.ac.uk\/tourism\/?p=2634"},"modified":"2015-05-06T12:39:56","modified_gmt":"2015-05-06T12:39:56","slug":"msc-retail-management-marketing-students-on-a-field-trip-to-london-borough-market","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/2015\/05\/06\/msc-retail-management-marketing-students-on-a-field-trip-to-london-borough-market\/","title":{"rendered":"MSc Retail Management & Marketing students on a field trip to London Borough Market"},"content":{"rendered":"

 <\/p>\n\"MSc<\/a>\n

In March MSc Retail Management and Marketing students had a chance to explore the London Borough Market, enjoying the unique\u00a0opportunity to sample\u00a0European\u00a0food\u00a0\u00a0(e.g. cheese and homemade bread) and to wander\u00a0through Western market stalls. The students observed how market traders consistently use various experiential tactics\u00a0to indulge visitors’ senses such as\u00a0colourful product displays, delicious scent from the displayed products or cooking,\u00a0friendly staff inviting\u00a0visitors to sample products,\u00a0welcoming\u00a0store ambience, quirky and clear signage and, more importantly, the market traders apply hardly any\u00a0pressure on the visitors\u00a0to buy from them. These tactics exemplify\u00a0the principles of great customer experiences proposed by Watkinson (2013) i.e. indulging consumer senses, being socially engaging, offering a stress-free environment, and empowering\u00a0the customer with\u00a0a sense of control.<\/p>\n

After the market trip, students visited\u00a0Dalziel and Pow<\/a> (a London-based agency with over 30-years\u2019 experience in retail branding and design, and met with Mr David Wright, the Group Marketing Director. Mr Wright gave a\u00a0talk on the company’s history and the\u00a0strategic roles that retail design play\u00a0in\u00a0branding a retail business and delivering added-value customer experiences. During his talk, Mr Wright shared some stories from their\u00a0projects commissioned by\u00a0leading retailers such as\u00a0Argos, Primark, The White Company, and\u00a0Monsoon. The trip to Dalziel and Pow concluded with a tour around the company and its design studio. This field trip\u00a0was a\u00a0great opportunity for the September and January\u00a0cohorts\u00a0to bond with each other and the tutors, Dr\u00a0Jason Sit and\u00a0Dr Gregory Kapuscinski.<\/p>\n","protected":false},"excerpt":{"rendered":"

  In March MSc Retail Management and Marketing students had a chance to explore the London Borough Market, enjoying the unique\u00a0opportunity to sample\u00a0European\u00a0food\u00a0\u00a0(e.g. cheese and homemade bread) and to wander\u00a0through Western market stalls. The students observed how market traders consistently use various experiential tactics\u00a0to indulge visitors’ senses such as\u00a0colourful product displays, delicious scent from the… Read more » about MSc Retail Management & Marketing students on a field trip to London Borough Market<\/span><\/a><\/p>\n","protected":false},"author":1116,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[164],"tags":[],"class_list":["post-2634","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/1116"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=2634"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2634\/revisions"}],"predecessor-version":[{"id":2636,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2634\/revisions\/2636"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=2634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=2634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=2634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}