Digital media students at the School of Tourism have been assigned the challenge of using Google Adwords and Google+ to create online marketing campaigns for 11 different businesses, as part of a global project, with over 100 countries participating!<\/p>\n
The session gave the businesses a clearer understanding of the challenge and its advantages, as Dr. Philip Alford discussed the basis of the project and encouraged ongoing communication between the clients and student groups during the process. He emphasised the importance of allowing the students\u2019 access to Google Analytics to aid their development, and the significance of keeping a learning journal as a tool for tracking their progress using #BUBlogosphere<\/p>\n
The businesses found the session positive and encouraging as we got some feedback of their thoughts. Kirsty Barttelot from \u2018Olives Et Al\u2019 was excited for the project as there was lots of information to understand and get to grips with.<\/p>\n
Andy King from \u2018Intergage\u2019 thought that giving student access to Google Analytics would definitely be beneficial for the businesses to get more out of the challenge.<\/p>\n
And finally, Karen Venn (Norburton Hall) described the short 3 week campaign as \u2018a blink in the eye of a business\u2019. She was keen to work with the students, having worked on a successful campaign with them last year on the \u2018Digital Destination\u2019s Project\u2019. She continued to point out that the session provided a good introduction to show the clients the potential of the campaign, providing lots of fantastic ideas \u2013 \u2018and not to mention that there is always good food!\u2019<\/p>\nngg_shortcode_0_placeholder\n
By Divya Satwani<\/p>\n","protected":false},"excerpt":{"rendered":"
Digital media students at the School of Tourism have been assigned the challenge of using Google Adwords and Google+ to create online marketing campaigns for 11 different businesses, as part of a global project, with over 100 countries participating! The session gave the businesses a clearer understanding of the challenge and its advantages, as Dr…. Read more » about Dr. Phillip Alford meets with industry to discuss the Google Online marketing challenge<\/span><\/a><\/p>\n","protected":false},"author":372,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[255,164],"tags":[286,239],"class_list":["post-2005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-news","tag-google-adwords","tag-philip-alford"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/users\/372"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":11,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":2017,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/posts\/2005\/revisions\/2017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media\/2012"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/tourism\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}