Seminar at Bournemouth University: The Chinese Outbound Tourist Market and China¹s National Tourism Diplomatic Policies

Invitation 9 February : Seminar: The Chinese Outbound Tourist Market and China¹s National Tourism Diplomatic Policies

9th February 2017, 11:00-13:00 in SHELLEY Lecture theatre

https://www.facebook.com/events/292151507867892/ 

9th February 2017, 11:00-13:00 in SHELLEY Lecture theatre

Seminar at Bournemouth University Department of Tourism and Hospitality 

The Chinese Outbound Tourist Market and China’s National Tourism Diplomatic Policies

Professor Tongqian Zou 

School of Tourism Management, Beijing International Studies University, 

Vice Chair Expert Committee, World Tourism Cities Federation, Executive President

The talk will include: 

  • China Tops World in Outbound Tourist Numbers and Spending
  • Characteristics of Chinese Outbound Tourists
  • Overseas Consumption Behaviors of Chinese Tourists
  • Outbound Tourism as a National Diplomatic Tool
  • How to Attract Chinese Outbound Tourists

______________________________________________________
Professor Tongqian Zou, Ph.D. in Management, Nanjing University, P. R. China. Professor of Tourism and Strategy, School of Tourism Management, Beijing International Studies University. Professor Zou serves as an assistant to the President, Beijing International Studies University, and Executive Vice President, China Academy of “One Belt and One Road” Strategy. Professor Zou is the Vice Chair of World Tourism Cities Federation Expert Committee, the Vice President of China Tourism Education Association, a member of National MTA Education Steering Committee, Degree Committee of the State Council. He was awarded the honours of “Beijing Great Wall Scholar”, “Beijing Outstanding University Teacher”. Professor Zou is the chief lecturer of the State Fine Course “Tourism Attraction Management”.

He is the chief investigators of numbers of projects, including: “Guidelines for Good Tourism”, sponsored by UNESCO, “Strategic Management for Heritage Tourism Resources in China”, sponsored by China National Fund for Social Sciences, “Destination Brand Gene Selection Based on Placeality: A Case Study of Chang’an-Tianshan Silk Road Heritage Corridor Network”, sponsored by National Natural Science Foundation of China, etc..

Professor Zou has written or edited 12 books and published over 100 papers in academic or professional journals. Publications include: Study on the Management Pattern of Tourism Attraction in China, Heritage Tourism Management, etc. Professor Zou’s researches focus on destination marketing & management, heritage preservation and tourism, and ‘One Belt and One Road’ geopolitics.

Leave a Reply

  • (will not be published)

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>