{"id":20725,"date":"2022-06-15T10:54:48","date_gmt":"2022-06-15T09:54:48","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/?p=20725"},"modified":"2022-06-09T12:12:03","modified_gmt":"2022-06-09T11:12:03","slug":"amalias-experience-as-a-public-relations-intern-at-sony","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/2022\/06\/15\/amalias-experience-as-a-public-relations-intern-at-sony\/","title":{"rendered":"Amalia’s experience as a Public Relations intern at Sony"},"content":{"rendered":"

\"Amalia's<\/a>This is a guest blog written by current BA (Hons) Marketing Communications with Digital Media student where she shares her placement experience at Sony.<\/strong><\/p>\n

It\u2019s easy to go into a placement year with a bucket full of expectations. However, the past year as a Public Relations intern at Sony has taught me to enjoy life\u2019s surprises and let those expectations go.<\/p>\n

From a young age I\u2019ve dreamed of working in music, specifically in Artists & Repertoire, so when initially looking for a placement, I gave myself a pretty narrow scope.<\/p>\n

I spent months, at the beginning of my second year, sending speculative cover letters to any record label I could find. The only problem was that most of these companies don\u2019t offer internships or placements, and the latter that do exclusively run from Jan-Dec. So, it looked like I had to let my expectations of working in a record label go (for the moment anyway!).<\/p>\n

Later in my search, I came across an opportunity at Sony as a Public Relations intern. Studying BA (Hons) Marketing Communications with Digital Media<\/a> at uni meant PR wasn\u2019t unfamiliar to me, but I had never considered it for placement, particularly at an electronics company like Sony.<\/p>\n

However, I put my initial plans to the side and applied. I went through a 3-stage application process, and I was lucky enough to get the role.<\/p>\n

10 months in and what I\u2019ve learned so far has been invaluable. My main role involves liaising with local PR markets across Europe. I help them plan and execute PR campaigns across a range of products, months before launch to the very end of their product lifecycle. Whether it\u2019s working on viral TikTok campaigns with influencers or with traditional media outlets spreading the news about Sony\u2019s latest products. Everyday twists, changes, and business requests have definitely kept me on my toes. I\u2019ve even got to work on campaign collaborations with PlayStation, Sony Pictures, and Sony Music, which I\u2019ve loved.<\/p>\n

One of the main challenges I\u2019ve faced has been maintaining confidence whilst juggling a wide range of responsibilities. I\u2019ve found that when working at a household name like Sony, it can be easy to shy away from speaking up.<\/p>\n

Yet thanks to an incredibly supportive team I\u2019ve always been pushed to take the reins on a variety of projects and presentations, and I\u2019m always involved in discussions regarding future developments in the way they\u2019re currently working. This has been really interesting and continuously pushed me out of my comfort zone.<\/p>\n

Some stand-out moments for me have been the various PR events I\u2019ve attended, as well as writing several global press releases for Sony\u2019s most recent audio products. These experiences have allowed my confidence to grow, especially in professional networking and formal writing. It\u2019s definitely impacted my personal projects such as the blog<\/a> I run.<\/p>\n

I\u2019d recommend letting go of your expectations and to be open-minded as to what your placement journey can bring you. Give every opportunity fair consideration, as often the best experiences are the ones we weren\u2019t expecting!<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a guest blog written by current BA (Hons) Marketing Communications with Digital Media student where she shares her placement experience at Sony. It\u2019s easy to go into a placement year with a bucket full of expectations. However, the past year as a Public Relations intern at Sony has taught me to enjoy life\u2019s… Read more » about Amalia’s experience as a Public Relations intern at Sony<\/span><\/a><\/p>\n","protected":false},"author":1268,"featured_media":20726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[496,1644,19,506,798,12,1638],"tags":[2983,581,337,645],"class_list":["post-20725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ug-courses","category-employability","category-featured","category-communication-journalism","category-placements","category-student-blogs","category-undergraduate","tag-digital-media","tag-marketing","tag-placement","tag-sony-music-careers"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/20725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/users\/1268"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/comments?post=20725"}],"version-history":[{"count":7,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/20725\/revisions"}],"predecessor-version":[{"id":20753,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/20725\/revisions\/20753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/media\/20726"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/media?parent=20725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/categories?post=20725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/tags?post=20725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}