{"id":14638,"date":"2017-12-16T10:00:11","date_gmt":"2017-12-16T09:00:11","guid":{"rendered":"http:\/\/microsites.bournemouth.ac.uk\/postgraduate\/?p=5683"},"modified":"2024-02-15T11:43:40","modified_gmt":"2024-02-15T10:43:40","slug":"msc-retail-management-marketing-my-placement-story","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/2017\/12\/16\/msc-retail-management-marketing-my-placement-story\/","title":{"rendered":"MSc Retail Management & Marketing – My placement story"},"content":{"rendered":"\"\"\n

Bournemouth University first piqued my interest for being the only one to offer a course focused on the retail industry. Since I was looking for a university that would champion professional growth as much as academic development, BU’s relationship with the industry and local businesses was a decisive factor. And once I learned about the town of Bournemouth being one of the fastest-growing digital economies in the UK, it was an easy choice.<\/p>\n

The MSc Retail Marketing & Management covers a variety of topics from how to merchandise a store and product development, to social media and consumer behaviour. However the most important lesson I learned was that you don’t have a one-size-fits-all solution in retail. With a great balance between theory-based knowledge and practical skills coaching, the course made me think about the “why” behind the “what”. And I can say that this reflective yet practical approach is being extremely helpful at my current internship.<\/p>\n

As part of my programme, I had the opportunity to go on a placement and get some work experience. To be honest, I was really anxious about the job search and hiring process.\u00a0 To help me with that, I had guidance from a\u00a0 BU Career Adviser, especially when it came to adapting my CV to the UK format, and with feedback on my cover letters.<\/p>\n

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My placement offices.<\/p><\/div>\n

I had a very clear goal of landing a position from which I could learn and that would challenge me. I must have applied for jobs at more than 10 different companies, but, in the end, I found the perfect placement through MyCareerHub, BU’s career and jobs platform.\u00a0 It was everything I was looking for: an internship in digital marketing and ecommerce at a Bournemouth-based online company, called Beyond Retail. I am now five months into my 40-week placement and am still learning new things every day.<\/p>\n

My job at Beyond Retail can be described as digital merchandiser, which means making sure every product on the website is shown at its best.\u00a0 It’s a very hands-on role, where I can develop my skills in data analysis, social media content, SEO techniques and customer acquisition and retention. However. I have had many opportunities to contribute in some of the company’s many projects, from improving our shopping experience to creating new product categories.<\/p>\n

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The office dogs!<\/p><\/div>\n

The company’s relaxed environment and collaboration-based system make it the perfect setting for learning from others and being as creative as I can be. Beside, as an extra benefit, we have awesome dogs at the office!<\/p>\n

Retail is one of the most global industries, and having an international academic and work experience will definitely set me apart in a very competitive market. My time at BU and at my work placement has given me a multi-culture understanding that has improved me as a professional and as a person. It has been a very exciting and challenging venture. And I cannot wait to what comes next!<\/p>\n

Andreia Daemon, Brazil, Retail Management and Marketing student<\/p>\n","protected":false},"excerpt":{"rendered":"

Bournemouth University first piqued my interest for being the only one to offer a course focused on the retail industry. Since I was looking for a university that would champion professional growth as much as academic development, BU’s relationship with the industry and local businesses was a decisive factor. And once I learned about the… Read more » about MSc Retail Management & Marketing – My placement story<\/span><\/a><\/p>\n","protected":false},"author":1268,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1658,336],"tags":[581,315,291,749],"class_list":["post-14638","post","type-post","status-publish","format-standard","hentry","category-blog-archive","category-blogs-archive","tag-marketing","tag-placements","tag-retail-management","tag-student-bloggers"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/14638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/users\/1268"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/comments?post=14638"}],"version-history":[{"count":3,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/14638\/revisions"}],"predecessor-version":[{"id":25765,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/14638\/revisions\/25765"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/media?parent=14638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/categories?post=14638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/tags?post=14638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}