{"id":14433,"date":"2015-12-18T11:51:28","date_gmt":"2015-12-18T10:51:28","guid":{"rendered":"http:\/\/microsites.bournemouth.ac.uk\/postgraduate\/?p=1883"},"modified":"2015-12-18T11:51:28","modified_gmt":"2015-12-18T10:51:28","slug":"whats-great-about-msc-marketing-management","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/2015\/12\/18\/whats-great-about-msc-marketing-management\/","title":{"rendered":"What\u2019s great about MSc Marketing Management?"},"content":{"rendered":"

\t\t\t\t\"Anh<\/a>
\n<\/a>For those who are into marketing but don\u2019t have much idea what exactly within it you would like to study, BU is going to give you a migraine with a variety of Marketing-related courses!<\/p>\n

We have Advertising, Media and Communication, Marketing Management, Events Marketing and the list goes on. I would say each course is useful and unique in its own way so honestly, it\u2019s difficult to give one-size-fits-all advice.<\/p>\n

As for me, I chose MSc Marketing Management for a number of reasons.<\/p>\n

Start from the basics<\/strong><\/p>\n

Many students are afraid to pursue a postgraduate course specialising in a subject they didn\u2019t have any foundation in beforehand, especially those who change their career path. Some courses indeed require students to have previous knowledge but for this course, they bring you back to the start.<\/p>\n

It\u2019s basic and easy to understand if you\u2019re fresh with Marketing, but it\u2019s particularly in-depth if you have experienced Marketing before. It feels like they totally rearrange what you have learnt, they break down your knowledge into bricks and build it up again from foundation to construction in a surprisingly logical manner. You think you know this, but it turns out you don\u2019t, or you haven\u2019t reached the other side of the story. That is insane but exciting, isn\u2019t it?<\/p>\n\"Marketing--Anh\"<\/a>\n

Marketing and Management under one roof<\/strong><\/p>\n

If you study a specialized subject like Events or Digital Advertising, it\u2019s very likely you\u2019ll get to run events all the time or spend an entire day analysing website traffic to the degree that gets you to dream about statistics. Unless you are in love with it, a more general and strategic subject might be a better option.<\/p>\n

The best thing about Marketing Management is that you\u2019ll learn how to plan and execute an integrated marketing campaign that drives long-term profit for your company. It prepares you to be a manager who is able to make strategic decisions that might immensely influence your company\u2019s fate. Furthermore, this course not only teaches you marketing knowledge but also shows you how leadership, human resources, supply chain and communications can work together with marketing to create the optimum outcome.<\/p>\n

All in all, if you are eager to manage strategic Marketing campaigns and big projects where you have the authority to control the situation and do things the way you want, definitely go for MS. Marketing Management.<\/p>\n

By Anh Ngu<\/strong>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

For those who are into marketing but don\u2019t have much idea what exactly within it you would like to study, BU is going to give you a migraine with a variety of Marketing-related courses! We have Advertising, Media and Communication, Marketing Management, Events Marketing and the list goes on. I would say each course is… Read more » about What\u2019s great about MSc Marketing Management?<\/span><\/a><\/p>\n","protected":false},"author":1446,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1658,1663],"tags":[877,1708,130,48,581,2048,2102,2186],"class_list":["post-14433","post","type-post","status-publish","format-standard","hentry","category-blog-archive","category-postgraduate","tag-bournemouth","tag-anh-ngu","tag-bournemouth-university","tag-bu","tag-marketing","tag-masters","tag-msc-marketing-management","tag-postgraduate-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/14433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/users\/1446"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/comments?post=14433"}],"version-history":[{"count":0,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/14433\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/media?parent=14433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/categories?post=14433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/tags?post=14433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}