A team from Bournemouth University (BU) has won a student advertising competition that received entries from across Europe.<\/p>\n
The team \u2013 made up of four BU final year Advertising<\/a> students \u2013 won Ad Venture<\/a>, an annual competition organised by the European Association of Communications Agencies (EACA) for students across Europe.<\/p>\n The competition aims to give students a taste of life working for an advertising agency and the BU team, called Fellow, won for their campaign called Change The Story, based on a brief about European opportunities to target youth unemployment.<\/p>\n The team \u2013 made up of Laura Merchan McAulay, Florence Evans, Cameron Black and Marta Cownburn Cuesta \u2013 won the Ad Venture competition after presenting their campaign idea to leading comms professionals from across Europe at the edcom conference in Barcelona.<\/p>\n Two teams from BU made the three competition finalists \u2013 out of more than 90 entries from across Europe \u2013 and the winning team from Fellow has now won an all-expenses paid week at the Cannes Lions Festival.<\/p>\n Cameron Black, who was the Creative for Fellow, said: \u201cWe were extremely surprised and still can\u2019t believe we\u2019ve just won the Ad Venture competition.<\/p>\n \u201cIt felt incredible to be one of two teams representing Bournemouth on a European stage and to give our lecturers and the university the\u00a0recognition it deserves.<\/p>\n \u201cWe can\u2019t wait to go to Cannes and fully embrace an amazing opportunity for starting our careers after our incredible time at Bournemouth.\u201d<\/p>\n This year was the first time that two teams from the same university have been named as finalists in the competition.<\/p>\n The competition made up an integral part of the final year Campaign Planning unit, and the other BU team, Daffadowndilly \u2013 made up of Rachel Banks, Darrell Pont, Georgina Robb and Joel Blackie \u2013 presented a campaign called Map Your Future.<\/p>\n It\u2019s not the first time students from the Corporate Marketing Communications<\/a> department at BU have had success in Ad Venture, with BU students winning the competition<\/a> in 2011-12 and a number of finalist spots over the years.<\/p>\n Melanie Gray, Lecturer in Advertising and Marketing at BU, said: \u201cOnce again, stand out achievements like this show that the BU Advertising degree produces some of the best quality student work in the country.<\/p>\n \u201cThis is a fantastic reward for the extra time and effort that has gone into this final year unit \u2013 I am so pleased that all the additional elements which were put in place to really give the students a great experience on Campaign Planning have resulted in this.<\/p>\n \u201cOf course the students are rightly over the moon and are now looking forward to their prize \u2013 a fully-expensed trip to the Cannes Lions International Advertising Festival.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" A team from Bournemouth University (BU) has won a student advertising competition that received entries from across Europe. The team \u2013 made up of four BU final year Advertising students \u2013 won Ad Venture, an annual competition organised by the European Association of Communications Agencies (EACA) for students across Europe. The competition aims to give… Read more » about BU student team wins European-wide advertising competition<\/span><\/a><\/p>\n","protected":false},"author":523,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[336,283,1638],"tags":[],"class_list":["post-1320","post","type-post","status-publish","format-standard","hentry","category-blogs-archive","category-news-2","category-undergraduate"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/1320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/users\/523"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/comments?post=1320"}],"version-history":[{"count":2,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/1320\/revisions"}],"predecessor-version":[{"id":1323,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/posts\/1320\/revisions\/1323"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/media?parent=1320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/categories?post=1320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/student-blog\/wp-json\/wp\/v2\/tags?post=1320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}