As a partner of Bournemouth University, it is important we work together to ensure the accuracy and quality of marketing publications compiled directly by BU and also our partners.
This guide has been split into two sets of assets for UK and international partners. Please ensure you refer to the guidance relevant to your specific partnership model below.
You will find the relevant contact details within your section if you have any questions relating to the information.
UK partners (skip to information for international partners)
This online guide has been produced to clearly define the roles of BU and partners when marketing courses leading to BU’s awards.
The key objective is to ensure that the university’s procedures for the approval of marketing and promotional materials align with the QAA’s UK Quality Code for Higher Education QAA’s Quality Code, specifically the Partnerships Advice and Guidance document published in November 2018.
Please take the time to review the information.
Many thanks
BU Marketing and Communications team
[email protected]
Articulation
Partner’s marketing responsibilities:
P1. To share the production schedule of printed materials including prospectuses, featuring BU courses. BU can then contribute to the design process and make amendments within reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 153kb)
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring the accuracy of online content (pdf 152kb)
P3A.Partners – ensure any publicity and advertising uses the names and/or logos of both the partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 150kb)
P6. To ensure all images provided by the Partner can be used bu BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 166kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct audits of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 103kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Endorsement
Partner’s marketing responsibilities:
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring the accuracy of online content (pdf 153kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 150kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 120kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 103kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Franchised
Partner’s marketing responsibilities:
P1. To share the production schedule of printed materials including prospectuses, featuring BU courses. BU can then contribute to the design process and make amendments within reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring the accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P5. To provide up to date literature for BU Undergraduate Open Days and send representation to the events at your discretion
Download P5. Partners – providing up to date literature for BU Undergraduate Open Days (pdf 120kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P7. To initiate course changes through Course Communications process
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
P9. Accuracy of all published course information to be checked by Partner
Bournemouth University’s marketing responsibilities:
BU1. Partner printed materials- BU to contribute at the design stage and to make amendments during the process with reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU4. Promote BU Partner courses on websites, in printed materials and overarching campaigns, where appropriate
BU5. Promote BU Partner franchised courses at BU Undergraduate Open Days, where appropriate
BU6. Provide BU related images if required – available to partners on request
BU7. To process course changes through Course Communications process following consultation with Partner
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU9. Provide a dedicated enquiries service (askBU Enquiry Service), for all prospective students to BU Franchised Partner courses. Enquiry data available on request, where appropriate
BU10. Implementation of Relationship Marketing ‘keep warm’ activity to help convert Undergraduate offer holders on BU Partner courses, where appropriate
BU11. Supply BU content for partner presentations on request
Franchise Associate College
Partner’s marketing responsibilities:
P1. To share the production schedule of printed materials including prospectuses, featuring BU courses. BU can then contribute to the design process and make amendments within reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 153kb)
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring the accuracy of online content (pdf 152kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 150kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P7. To initiate course changes through Course Communications process
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 166kb)
P9. Accuracy of all published course information to be checked by Partner
Bournemouth University’s marketing responsibilities:
BU1. Partner printed materials- BU to contribute at the design stage and to make amendments during the process with reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU7. To process course changes through Course Communications process following consultation with Partner
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Off-Campus Delivery
Partner’s marketing responsibilities:
P1. To share the production schedule of printed materials including prospectuses, featuring BU courses. BU can then contribute to the design process and make amendments within reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring the accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P7. To initiate course changes through Course Communications process
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
P9. Accuracy of all published course information to be checked by Partner
Bournemouth University’s marketing responsibilities:
BU1. Partner printed materials – BU to contribute at the design stage and to make amendments during the process with reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 105kb)
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU4. Promote BU Partner courses on websites, in printed materials and overarching campaigns, where appropriate
BU6. Provide BU related images if required – available to partners on request
BU7. To process course changes through Course Communications process following consultation with Partner
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU9. Provide a dedicated enquiries service (askBU Enquiry Service), for all prospective students to BU Franchised Partner courses. Enquiry data available on request, where appropriate
BU10. Implementation of Relationship Marketing ‘keep warm’ activity to help convert Undergraduate offer holders on BU Partner courses, where appropriate
BU11. Supply BU content for partner presentations on request
Recognition
Partner’s marketing responsibilities:
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Research/Staff Exchange (Including Erasmus Staff Exchange)
Partner’s marketing responsibilities:
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Shared Delivery/Programme
Partner’s marketing responsibilities:
P1. To share the production schedule of printed materials including prospectuses, featuring BU courses. BU can then contribute to the design process and make amendments within reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P7. To initiate course changes through Course Communications process
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
P9. Accuracy of all published course information to be checked by Partner
Bournemouth University’s marketing responsibilities:
BU1. Partner printed materials- BU to contribute at the design stage and to make amendments during the process with reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 105kb)
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU4. Promote BU Partner courses on websites, in printed materials and overarching campaigns, where appropriate
BU6. Provide BU related images if required – available to partners on request
BU7. To process course changes through Course Communications process following consultation with Partner
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU9. Provide a dedicated enquiries service (askBU Enquiry Service), for all prospective students to BU Franchised Partner courses. Enquiry data available on request, where appropriate
BU10. Implementation of Relationship Marketing ‘keep warm’ activity to help convert Undergraduate offer holders on BU Partner courses, where appropriate
BU11. Supply BU content for partner presentations on request
Validation
Partner’s marketing responsibilities:
P1. To share the production schedule of printed materials including prospectuses, featuring BU courses. BU can then contribute to the design process and make amendments within reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P5. To provide up to date literature for BU Undergraduate Open Days and send representation to the events at your discretion
Download P5. Partners – providing up to date literature for BU Undergraduate Open Days (pdf 120kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
P9. Accuracy of all published course information to be checked by Partner
Bournemouth University’s marketing responsibilities:
BU1. Partner printed materials- BU to contribute at the design stage and to make amendments during the process with reasonable timescales before giving approval
Download P1. Partners – sign off of printed materials featuring BU courses (pdf 150kb)
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
International partners
This online guide has been produced to clearly define the roles of BU and partners when promoting arrangements as laid out in the contract between us. This guide has been split into several categories to reflect each type of partnership.
The key objective is to ensure that the university’s procedures for the approval of marketing and promotional materials align with the QAA’s Quality Code, specifically the Partnerships Advice and Guidance document published in November 2018.
Please take the time to review the information.
Many thanks
BU International Marketing and Communications team
[email protected]
Recognition
Partner’s marketing responsibilities:
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Research/Staff Exchange (Including Erasmus Staff Exchange)
Partner’s marketing responsibilities:
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 106kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request
Student Exchange (Including Erasmus Student Exchange)
Partner’s marketing responsibilities:
P2. To ensure the content of online information produced by the Partner promoting BU and BU courses is accurate
Download P2. Partners – ensuring accuracy of online content (pdf 150kb)
P3. To ensure any publicity and advertising uses the names and/or the logos of both the Partner and the University
Download P3. Partners – BU brand and logo guidelines (pdf 104kb)
P6. To ensure all images provided by the Partner can be used by BU without seeking further permission
Download P6. Partners – images provided to BU by Partners (pdf 105kb)
P8. To ensure regular contact is maintained between Partner and BU to keep both parties updated of any changes
Download P8. Partners – BU and Partner marketing communication (pdf 174kb)
Bournemouth University’s marketing responsibilities:
BU2. Conduct an annual audit of Partner online content and Partner printed materials relating to BU and BU courses to ensure content is accurate
Download BU2. BU – annual audit of Partner online and printed materials (pdf 100kb)
BU6. Provide BU related images if required – available to partners on request
BU8. To ensure regular contact is maintained between BU and Partner to keep both parties updated of any changes
BU11. Supply BU content for partner presentations on request