{"id":10887,"date":"2020-02-28T15:12:46","date_gmt":"2020-02-28T15:12:46","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/flie\/?p=10887"},"modified":"2020-02-28T15:12:46","modified_gmt":"2020-02-28T15:12:46","slug":"investigating-eye-tracking-technology","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/flie\/2020\/02\/28\/investigating-eye-tracking-technology\/","title":{"rendered":"Investigating Eye Tracking Technology"},"content":{"rendered":"<p>The Technology Enhanced Learning Innovation and Design (TELID) Team have recently taken possession of a Pupil Invisible eye tracking system from <strong><a href=\"https:\/\/pupil-labs.com\/products\/invisible\/\">Pupil Labs<\/a><\/strong>.<\/p>\n<p>This consists of a pair of glasses with built in cameras and sensors which connects and records to a mobile phone. <a href=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Pupil_Eye_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-10889\" src=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Pupil_Eye_1-300x225.jpg\" alt=\"Eye tracking system equipment\" width=\"300\" height=\"225\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Pupil_Eye_1-300x225.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Pupil_Eye_1-768x576.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Pupil_Eye_1-1024x768.jpg 1024w, https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Pupil_Eye_1.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This system allows the user to be fully mobile while capturing how their eyes are responding to the visual stimulus in the environment around them.<\/p>\n<a href=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10890 size-medium\" src=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_1-300x278.png\" alt=\"Eye tracking display 1\" width=\"300\" height=\"278\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_1-300x278.png 300w, https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_1.png 502w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> <a href=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10888 alignright\" src=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_2-300x209.png\" alt=\"Eye tracking display 2\" width=\"300\" height=\"209\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_2-300x209.png 300w, https:\/\/microsites.bournemouth.ac.uk\/flie\/files\/2020\/02\/Display_2.png 481w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The red circle indicates where the user is looking.<\/p>\n<p>&nbsp;<\/p>\n<p>This information can be used for assessing and testing a wide variety of scenarios, such as:<\/p>\n<ul>\n<li>Website or document design.<\/li>\n<li>Advertising and marketing campaigns<\/li>\n<li>Consumer experience and product placement.<\/li>\n<li>Hazard perception while walking or driving.<\/li>\n<\/ul>\n<p>If you would like to know more about this eye tracking system, or even try it yourself, contact your Faculty&#8217;s Learning Technologist.<\/p>\n<ul>\n<li><strong>FM<\/strong>:\u00a0\u00a0<a href=\"mailto:fmlearningtechnology@bournemouth.ac.uk\"><strong>fmlearningtechnology@bournemouth.ac.uk<\/strong><\/a><\/li>\n<li><strong>HSS<\/strong>:\u00a0<a href=\"mailto:hsslearningtechnology@bournemouth.ac.uk\"><strong>hsslearningtechnology@bournemouth.ac.uk<\/strong><\/a><\/li>\n<li><strong>FMC<\/strong>:\u00a0<a href=\"mailto:fmclearningTechnology@bournemouth.ac.uk\"><strong>fmclearningTechnology@bournemouth.ac.uk<\/strong><\/a><\/li>\n<li><strong>FST<\/strong>:\u00a0<a href=\"mailto:scitechlearningtechnology@bournemouth.ac.uk\"><strong>scitechlearningtechnology@bournemouth.ac.uk<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The Technology Enhanced Learning Innovation and Design (TELID) Team have recently taken possession of a Pupil Invisible eye tracking system from Pupil Labs. This consists of a pair of glasses with built in cameras and sensors which connects and records to a mobile phone. This system allows the user to be fully mobile while capturing&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/flie\/2020\/02\/28\/investigating-eye-tracking-technology\/\">Read more &raquo;<span class=\"sr-only\"> about Investigating Eye Tracking Technology<\/span><\/a><\/p>\n","protected":false},"author":806,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498,795,472,1152,546,26,856],"tags":[],"class_list":["post-10887","post","type-post","status-publish","format-standard","hentry","category-creativity","category-education","category-equality-and-diversity","category-flie","category-innovation","category-tel","category-telid"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/posts\/10887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/users\/806"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/comments?post=10887"}],"version-history":[{"count":4,"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/posts\/10887\/revisions"}],"predecessor-version":[{"id":10894,"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/posts\/10887\/revisions\/10894"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/media?parent=10887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/categories?post=10887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/flie\/wp-json\/wp\/v2\/tags?post=10887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}