Academics with expertise in travel

Dimitrios Buhalis

Professor Dimitrios Buhalis

Professor in Marketing, Strategy and Innovation

Areas of expertise

Dimitrios is a strategic management and marketing expert, specialising in ICT applications in the tourism and hospitality industries. His research looks at the adoption of innovations and technology to create value for both organisations and consumers. His current research focus includes smart tourism; social media and mobile marketing; and augmented reality experiences and personalisation. He… Read more »