Dimitrios Buhalis

Professor Dimitrios Buhalis

Professor in Marketing, Strategy and Innovation

Areas of expertise

  • 3D printing
  • 3D printing and intellectual property
  • amusements
  • ancient telescope
  • animation
  • anthropology
  • assistive technology
  • BAFTA Albert in Education partnership
  • biological signs of stress
  • blockchain
  • blockchain and intellectual property
  • Booker prize
  • brain injury
  • British Archaeology
  • celestial alignment
  • climate change
  • coastal erosion
  • comics
  • cortisol
  • cultural analysis
  • dementia care
  • dementia therapy
  • Diffusion tensor Imaging
  • digital business
  • disabled technology
  • drug analysis
  • e-readers
  • e-reading
  • entrepreneurship
  • fairgrounds
  • female comics
  • feminist theory
  • financial scams
  • flooding
  • forensic analysis
  • fruits and vegetables
  • gender studies
  • geophysics
  • girls and comics
  • gothic comics
  • governance of bodies
  • Greek Archaeology
  • healthy eating
  • hidden voices
  • influencers
  • Innovation
  • Kindle
  • learning innovation
  • legal high
  • Lesion analysis
  • magazines in the digital age
  • marine biologist
  • marine climate change
  • national centre for computer animation
  • NCCA
  • never let me go
  • NPS
  • omega-3 oils and depression
  • organisational image and legitimacy
  • Oscars
  • overfishing
  • parody
  • parody and intellectual property
  • participatory research
  • postnatal depression
  • postnatal depression in men
  • protein intake in older adults
  • Pyramids
  • reading on kindle
  • remains of the day
  • reminiscence therapy
  • resorts
  • robot carers
  • Russian Archaeology
  • scamming
  • seaside
  • social identity
  • social media influencers
  • social work
  • sociology
  • solar panels
  • sport consumption
  • sport fandom
  • sports mega-events
  • stop and search
  • stress diagnosis
  • stress hormone
  • sugar reduction
  • sweet taste
  • tank corrosion
  • tank protection
  • technology in learning
  • technology in teaching
  • urban spaces
  • VFX
  • Vlochos

Dimitrios is a strategic management and marketing expert, specialising in ICT applications in the tourism
and hospitality industries. His research looks at the adoption of innovations and technology to create
value for both organisations and consumers.

His current research focus includes smart tourism; social media and mobile marketing; and augmented
reality experiences and personalisation. He is also researching accessible and special diet tourism.

Dimitrios regularly features in the national, international and specialist media commenting on the
tourism industry and developments in his home country of Greece.

Dimitrios commented on the opportunities of virtual reality for tourism in this Financial Times article.