William Proctor

Dr William Proctor

Associate Professor in Popular Culture

Areas of expertise

  • 3D printing
  • 3D printing and intellectual property
  • amusements
  • ancient telescope
  • animation
  • anthropology
  • assistive technology
  • BAFTA Albert in Education partnership
  • biological signs of stress
  • blockchain
  • blockchain and intellectual property
  • Booker prize
  • brain injury
  • British Archaeology
  • celestial alignment
  • climate change
  • coastal erosion
  • comics
  • cortisol
  • cultural analysis
  • dementia care
  • dementia therapy
  • Diffusion tensor Imaging
  • digital business
  • disabled technology
  • drug analysis
  • e-readers
  • e-reading
  • entrepreneurship
  • fairgrounds
  • female comics
  • feminist theory
  • financial scams
  • flooding
  • forensic analysis
  • fruits and vegetables
  • gender studies
  • geophysics
  • girls and comics
  • gothic comics
  • governance of bodies
  • Greek Archaeology
  • healthy eating
  • hidden voices
  • influencers
  • Innovation
  • Kindle
  • learning innovation
  • legal high
  • Lesion analysis
  • magazines in the digital age
  • marine biologist
  • marine climate change
  • national centre for computer animation
  • NCCA
  • never let me go
  • NPS
  • omega-3 oils and depression
  • organisational image and legitimacy
  • Oscars
  • overfishing
  • parody
  • parody and intellectual property
  • participatory research
  • postnatal depression
  • postnatal depression in men
  • protein intake in older adults
  • Pyramids
  • reading on kindle
  • remains of the day
  • reminiscence therapy
  • resorts
  • robot carers
  • Russian Archaeology
  • scamming
  • seaside
  • social identity
  • social media influencers
  • social work
  • sociology
  • solar panels
  • sport consumption
  • sport fandom
  • sports mega-events
  • stop and search
  • stress diagnosis
  • stress hormone
  • sugar reduction
  • sweet taste
  • tank corrosion
  • tank protection
  • technology in learning
  • technology in teaching
  • urban spaces
  • VFX
  • Vlochos

William’s research interests and expertise are in the areas of media franchising, popular culture and branding. He has written widely on television, film and music including topics such as Star Wars, Batman, James Bond, Spider-Man, The Walking Dead, One Direction fans, and film remakes and adaptations.

He also has a particular interest in Nordic noir film and television and is Director of The World Star Wars Project, a five-year study of Disney, Lucasfilm and the Star Wars phenomenon.

William has been interviewed for broadcast and print media such as Channel 5 News and the Bournemouth Echo on subjects including Terry Pratchett and fan fiction, Star Wars, and the NSPCC’s pornography project.

Billy writes for The Conversation, on topics such as the media’s opinions on the Netflix tv show 13 Reasons Why.