Brad studies how new media stories work by creating them. His practice-based research includes elements that are interactive, multi-media, transmedia and location-aware.
Brad is particularly interested in how different virtual and physical contexts influence user experience (UX), narrative enjoyment, retention and comprehension.
As a television writer-producer, he worked for networks including MTV, VH1, FX, E! and HBO online. For ten years, Brad was the Head Writer of the Emmy award winning Talk Soup, and has been nominated for five Emmys.
In 2017, Brad’s multi-media interactive play Shelley’s Heart debuted at the Shelley Theatre in Boscombe. On Halloween 2018, he launched an interactive location-aware story experience based on Shelley’s Heart. It features interactive scenes geo-linked to landmarks inside St. Peter’s churchyard in Bournemouth town centre, the site where Mary Shelley is buried along with the heart of her poet-husband.