Dr Adi Adams

Senior Lecturer in Sport

Areas of expertise

  • 3D printing
  • 3D printing and intellectual property
  • amusements
  • ancient telescope
  • animation
  • anthropology
  • assistive technology
  • BAFTA Albert in Education partnership
  • biological signs of stress
  • blockchain
  • blockchain and intellectual property
  • Booker prize
  • brain injury
  • British Archaeology
  • celestial alignment
  • climate change
  • coastal erosion
  • comics
  • cortisol
  • cultural analysis
  • dementia care
  • dementia therapy
  • Diffusion tensor Imaging
  • digital business
  • disabled technology
  • drug analysis
  • e-readers
  • e-reading
  • entrepreneurship
  • fairgrounds
  • female comics
  • feminist theory
  • financial scams
  • flooding
  • forensic analysis
  • fruits and vegetables
  • gender studies
  • geophysics
  • girls and comics
  • gothic comics
  • governance of bodies
  • Greek Archaeology
  • healthy eating
  • hidden voices
  • influencers
  • Innovation
  • Kindle
  • learning innovation
  • legal high
  • Lesion analysis
  • magazines in the digital age
  • marine biologist
  • marine climate change
  • national centre for computer animation
  • NCCA
  • never let me go
  • NPS
  • omega-3 oils and depression
  • organisational image and legitimacy
  • Oscars
  • overfishing
  • parody
  • parody and intellectual property
  • participatory research
  • postnatal depression
  • postnatal depression in men
  • protein intake in older adults
  • Pyramids
  • reading on kindle
  • remains of the day
  • reminiscence therapy
  • resorts
  • robot carers
  • Russian Archaeology
  • scamming
  • seaside
  • social identity
  • social media influencers
  • social work
  • sociology
  • solar panels
  • sport consumption
  • sport fandom
  • sports mega-events
  • stop and search
  • stress diagnosis
  • stress hormone
  • sugar reduction
  • sweet taste
  • tank corrosion
  • tank protection
  • technology in learning
  • technology in teaching
  • urban spaces
  • VFX
  • Vlochos

Dr Adi Adams is a Senior Lecturer in Sport and Physical Activity. In 2015, he completed his PhD in Sociology at the University of Bath. He has also achieved a Masters in Research (Sociology) and a BA in Coach Education & Sports Development.

Adi is a qualified association football coach with ten years experience working in professional football academies. He was previously a semi-professional footballer and a member of the professional footballers’ association.

His research is located in the discipline of sociology: previous research has been focused on gender, masculinities, sexuality, youth and sport. Other interests include qualitative research methods. Currently, his research is focused on football academy ‘culture’ and the peculiarities of boys’ friendships inside a professional football academy. He is also exploring youth masculinities through his work on football academy players, examining boys’ attitudes toward gay peers.