Media & Communication

David Alder

David Alder

Lecturer in Advertising, Media & Culture

Areas of expertise

David lectures principally in the areas of creativity in advertising and the social context of advertising.  He has worked on a number of collaborative projects with both major and local advertising agencies, specialising in the field of cultural strategy. His interests are primarily focused on the area of the history of advertising – particularly the relationship between… Read more »

Dr Fiona Cownie

Senior Principal Academic in Marketing & Communications

Areas of expertise

Fiona’s expertise lies in bringing a relational exchange approach, increasingly adopted within the commercial and not-for-profit sectors, to enhance the student experience. Her teaching is within the areas of relationship marketing and word-of-mouth communication. Fiona has worked with student representatives and staff to implement a problem resolution strategy and to create the Student Charter for BU. Fiona’s most… Read more »