{"id":3467,"date":"2024-04-18T14:10:52","date_gmt":"2024-04-18T14:10:52","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/?p=3467"},"modified":"2024-04-18T14:10:52","modified_gmt":"2024-04-18T14:10:52","slug":"virtual-reality-mental-imagery-and-visit-intention-is-travel-inspiration-the-missing-link","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2024\/04\/18\/virtual-reality-mental-imagery-and-visit-intention-is-travel-inspiration-the-missing-link\/","title":{"rendered":"Virtual Reality, Mental Imagery and Visit Intention: Is Travel Inspiration the missing link?"},"content":{"rendered":"

NEW Virtual Reality RESEARCH ARTICLE JUST PUBLISHED\u00a0<\/span><\/p>\n

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Assiouras, I., Giannopoulos., A., Mavragani, E., Buhalis, D., 2024, “Virtual Reality, Mental Imagery and Visit Intention: Is Travel Inspiration the missing link?” International Journal of Tourism Research\u00a0https:\/\/doi.org\/10.1002\/jtr.2646<\/a><\/span><\/div>\n
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Abstract<\/h2>\n
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The study examines the relationship between virtual reality (VR)-facilitated mental imagery and travellers’ intention to visit a destination. A serial mediation process through travel inspiration (inspired-by and inspired-to) is proposed as a psychological mechanism able to explain the positive relationship of elaboration and quality of mental imagery with visit intentions. VR users were recruited through Prolific Academic. The findings demonstrate that VR-facilitated elaboration of mental imagery increases travel inspiration and consequently visit intention. However, the importance of mental imagery quality is much lower. The paper contributes to the literature of pre-travel VR experience by exploring the role of travel inspiration.<\/span><\/p>\n<\/div>\n<\/div>\n

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NEW Virtual Reality RESEARCH ARTICLE JUST PUBLISHED\u00a0 \u00a0 Assiouras, I., Giannopoulos., A., Mavragani, E., Buhalis, D., 2024, “Virtual Reality, Mental Imagery and Visit Intention: Is Travel Inspiration the missing link?”… Read more » about Virtual Reality, Mental Imagery and Visit Intention: Is Travel Inspiration the missing link?<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3467","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=3467"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3467\/revisions"}],"predecessor-version":[{"id":3468,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3467\/revisions\/3468"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=3467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=3467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=3467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}