Highlights<\/h2>\n\nDigital nomads are an attractive market segment for global destinations
\nSmart destinations cater for the work, leisure & lifestyle needs of digital nomads
\nDigital nomad destinations innovate at structural and agency levels
\nInternational, destination-based & institutional stakeholders involve in innovation
\nDigital nomad visa regimes reinforce the global north and global south divide
\nDestinations assertively portray digital nomads as a homogenous group<\/p>\n<\/div>\n<\/div>\n
\nAbstract<\/h2>\n\nDigital\u00a0nomadism<\/a>, as a new form of tourist mobility, brings opportunities and challenges for\u00a0destination management<\/a>. To attract this new market, smart destinations need to innovate to develop readiness and competitiveness. This research examines 225 digital nomad destination web articles, from multiple sources and different continents. The study aims to identify innovative strategies and practices using semantic content analysis and hierarchical network analysis. It explores relevant stakeholders and their importance, and pinpoints digital nomad trends. Findings suggest that smart destinations cater for the work, travel, social, financial and basic-living needs of digital nomads. These are different from those of short-term leisure and business tourists. Destinations tend to portray digital nomads as a homogenous group, although different segments have been identified. The long-term impacts of digital nomads on local economies and societies have yet to be fully explored. The theoretical significance of this study lies in the provision of an agency-structural perspective of destination innovation and competitiveness. Practically, the study contributes to digital nomad management and marketing within smart tourist destinations.<\/p>\n<\/div>\n![\"\"](\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2024\/01\/DIGITAL-NOMADS-3-300x157.png\")
<\/a>![\"\"](\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2024\/01\/Digital-Nomads-4-300x129.png\")
<\/a>\n![\"\"](\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2024\/01\/Digital-Nomads-1-300x183.png\")
<\/a>![\"\"](\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2024\/01\/Digital-Nomads-5-197x300.png\")
<\/a> ![\"\"](\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2024\/01\/Digital-Nomads-2-172x300.png\")
<\/a>\n<\/div>\n<\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
New paper on Digital Nomads Zhou, L., Buhalis, D., Fan, D., Ladkin, 2024, Attracting digital nomads: Smart destination strategies, innovation and competitiveness, Journal of Destination Marketing & Management, Volume 31,… Read more » about New paper on Digital Nomads: Attracting digital nomads: Smart destination strategies, innovation and competitiveness,<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3457","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=3457"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457\/revisions"}],"predecessor-version":[{"id":3458,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457\/revisions\/3458"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=3457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=3457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=3457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Digital nomads are an attractive market segment for global destinations
\nSmart destinations cater for the work, leisure & lifestyle needs of digital nomads
\nDigital nomad destinations innovate at structural and agency levels
\nInternational, destination-based & institutional stakeholders involve in innovation
\nDigital nomad visa regimes reinforce the global north and global south divide
\nDestinations assertively portray digital nomads as a homogenous group<\/p>\n<\/div>\n<\/div>\n
Abstract<\/h2>\n\nDigital\u00a0nomadism<\/a>, as a new form of tourist mobility, brings opportunities and challenges for\u00a0destination management<\/a>. To attract this new market, smart destinations need to innovate to develop readiness and competitiveness. This research examines 225 digital nomad destination web articles, from multiple sources and different continents. The study aims to identify innovative strategies and practices using semantic content analysis and hierarchical network analysis. It explores relevant stakeholders and their importance, and pinpoints digital nomad trends. Findings suggest that smart destinations cater for the work, travel, social, financial and basic-living needs of digital nomads. These are different from those of short-term leisure and business tourists. Destinations tend to portray digital nomads as a homogenous group, although different segments have been identified. The long-term impacts of digital nomads on local economies and societies have yet to be fully explored. The theoretical significance of this study lies in the provision of an agency-structural perspective of destination innovation and competitiveness. Practically, the study contributes to digital nomad management and marketing within smart tourist destinations.<\/p>\n<\/div>\n<\/a><\/a>\n<\/a><\/a> <\/a>\n<\/div>\n<\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
New paper on Digital Nomads Zhou, L., Buhalis, D., Fan, D., Ladkin, 2024, Attracting digital nomads: Smart destination strategies, innovation and competitiveness, Journal of Destination Marketing & Management, Volume 31,… Read more » about New paper on Digital Nomads: Attracting digital nomads: Smart destination strategies, innovation and competitiveness,<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3457","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=3457"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457\/revisions"}],"predecessor-version":[{"id":3458,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457\/revisions\/3458"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=3457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=3457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=3457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Digital\u00a0nomadism<\/a>, as a new form of tourist mobility, brings opportunities and challenges for\u00a0destination management<\/a>. To attract this new market, smart destinations need to innovate to develop readiness and competitiveness. This research examines 225 digital nomad destination web articles, from multiple sources and different continents. The study aims to identify innovative strategies and practices using semantic content analysis and hierarchical network analysis. It explores relevant stakeholders and their importance, and pinpoints digital nomad trends. Findings suggest that smart destinations cater for the work, travel, social, financial and basic-living needs of digital nomads. These are different from those of short-term leisure and business tourists. Destinations tend to portray digital nomads as a homogenous group, although different segments have been identified. The long-term impacts of digital nomads on local economies and societies have yet to be fully explored. The theoretical significance of this study lies in the provision of an agency-structural perspective of destination innovation and competitiveness. Practically, the study contributes to digital nomad management and marketing within smart tourist destinations.<\/p>\n<\/div>\n <\/p>\n","protected":false},"excerpt":{"rendered":" New paper on Digital Nomads Zhou, L., Buhalis, D., Fan, D., Ladkin, 2024, Attracting digital nomads: Smart destination strategies, innovation and competitiveness, Journal of Destination Marketing & Management, Volume 31,… Read more » about New paper on Digital Nomads: Attracting digital nomads: Smart destination strategies, innovation and competitiveness,<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3457","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=3457"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457\/revisions"}],"predecessor-version":[{"id":3458,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3457\/revisions\/3458"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=3457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=3457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=3457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/a>\n<\/a><\/a> <\/a>\n<\/div>\n<\/div>\n