{"id":3448,"date":"2023-10-05T10:58:36","date_gmt":"2023-10-05T10:58:36","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/?p=3448"},"modified":"2023-10-05T10:58:36","modified_gmt":"2023-10-05T10:58:36","slug":"professor-dimitrios-buhalis-has-recently-published-two-new-research-articles","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2023\/10\/05\/professor-dimitrios-buhalis-has-recently-published-two-new-research-articles\/","title":{"rendered":"Professor Dimitrios Buhalis has recently published two new research articles"},"content":{"rendered":"

Professor Dimitrios Buhalis has recently published two new research articles <\/span><\/p>\n

Assiouras, I., Vallstr\u00f6m, N., Skourtis, G., Buhalis, D., 2024 Exploring how communication leads to value co-creation, value co-destruction and value no-creation during service mega-disruptions<\/a>,<\/strong> Current Issues in Tourism http:\/\/dx.doi.org\/10.1080\/13683500.2023.2259055<\/a><\/p>\n

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ABSTRACT<\/h2>\n

This study investigates the principles and the factors influencing interaction for resource integration during service mega-disruptions (SMDs) in the tourism ecosystem. Utilizing qualitative data from semi-structured interviews conducted during the COVID-19 pandemic, this article reveals that interaction principles of willingness to exchange, access to information, dialogue, transparency, coordination, adaptation, and informed risk assessment lead to value co-creation (VCC). Failure to follow these principles leads to value no-creation (VNC) or value co-destruction (VCD). During SMDs, the most critical factors influencing interaction for resource integration are traveller\u2019s safety needs, initiation of travel cancellation, sympathy, proactivity, omnichannel communication, the effectiveness of technology and employees as well as the number of involved actors. Forced indifference in VNC is uncovered, where firms\u2019 constraints hinder their engagement despite tourists\u2019 desire for interaction. This study contributes to the understanding of value dynamics during SMDs and calls for further exploration of multiple stakeholders\u2019 perspectives in such contexts.<\/p>\n<\/div>\n

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