{"id":3408,"date":"2022-10-21T09:15:15","date_gmt":"2022-10-21T09:15:15","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/?p=3408"},"modified":"2022-10-21T09:15:15","modified_gmt":"2022-10-21T09:15:15","slug":"research-in-metaverse-for-value-co-creation-and-technology-enhanced-experience","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2022\/10\/21\/research-in-metaverse-for-value-co-creation-and-technology-enhanced-experience\/","title":{"rendered":"Research in metaverse for value co-creation and technology-enhanced experience."},"content":{"rendered":"<p>Research in metaverse for value co-creation and technology-enhanced experience.<\/p>\n<p>&nbsp;<\/p>\n<p>Professor Dimitrios Buhalis latest research focuses on Metaverse and is published in two recent high ranking publications.<\/p>\n<p>Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values. Research aims to explore the opportunities and challenges that Metaverse introduces as part of the customer experience and value co-creation process and the potential transform of customer experience and value co-creation. Further research is planned to exploit the full potential of metaverse in value co-creation and technology-enhanced experience.<\/p>\n<p>&nbsp;<\/p>\n<p>Buhalis, D., Lin, M.S. and Leung, D. (2023), &#8220;Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing&#8221;, International Journal of Contemporary Hospitality Management, Vol.35,\u00a0\u00a0<a href=\"https:\/\/doi.org\/10.1108\/IJCHM-05-2022-0631\" data-original-attrs=\"{&quot;data-original-href&quot;:&quot;https:\/\/doi.org\/10.1108\/IJCHM-05-2022-0631&quot;}\">https:\/\/doi.org\/10.1108\/IJCHM-05-2022-0631<\/a><\/p>\n<p>Dwivedi,. Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M, Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K, Doyle, R., Goyal, D.P, Gustafsson, A., Jebabli, I., Young-Gab Kim, Kim, J., Koos; S., Kreps, D., Kshetri, Kumar, V., Oui, K., Papagiannidis, S., Pappas, I., Polyviou, A., Park, S., Pandey, N., Queiroza, M., Raman, R., Rauschnabel, R., Shirish, A., Sigala, M., Spanaki, K., Wei-Han Tana, G., Tiwari, M., Viglia, G., Fosso Wamba, 2023, Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy \u00a0International Journal of Information Management, Vol.66, October 2022, 102542,<br \/>\n<a href=\"https:\/\/doi.org\/10.1016\/j.ijinfomgt.2022.102542\" data-original-attrs=\"{&quot;data-original-href&quot;:&quot;https:\/\/doi.org\/10.1016\/j.ijinfomgt.2022.102542&quot;}\">https:\/\/doi.org\/10.1016\/j.ijinfomgt.2022.102542\u00a0\u00a0<\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2022\/10\/metaverse.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5052\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2022\/10\/metaverse-300x156.png\" alt=\"\" width=\"567\" height=\"295\" \/><\/a>\n<a href=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2022\/10\/METAVERSE-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5053\" src=\"https:\/\/microsites.bournemouth.ac.uk\/tourism\/files\/2022\/10\/METAVERSE-1-300x189.jpeg\" alt=\"\" width=\"544\" height=\"343\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Research in metaverse for value co-creation and technology-enhanced experience. &nbsp; Professor Dimitrios Buhalis latest research focuses on Metaverse and is published in two recent high ranking publications. Metaverse blends the&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2022\/10\/21\/research-in-metaverse-for-value-co-creation-and-technology-enhanced-experience\/\">Read more &raquo;<span class=\"sr-only\"> about Research in metaverse for value co-creation and technology-enhanced experience.<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3408","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=3408"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3408\/revisions"}],"predecessor-version":[{"id":3409,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3408\/revisions\/3409"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=3408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=3408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=3408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}