{"id":3225,"date":"2018-09-22T09:35:33","date_gmt":"2018-09-22T09:35:33","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/?p=3225"},"modified":"2018-09-22T09:35:33","modified_gmt":"2018-09-22T09:35:33","slug":"call-for-papers-special-issue-brand-management-and-cocreation-lessons-from-tourism-and-hospitality","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2018\/09\/22\/call-for-papers-special-issue-brand-management-and-cocreation-lessons-from-tourism-and-hospitality\/","title":{"rendered":"CALL FOR PAPERS – SPECIAL ISSUE\u00a0 \u201cBrand Management and Cocreation:\u00a0lessons from tourism and hospitality\u201d"},"content":{"rendered":"

CALL FOR PAPERS – SPECIAL ISSUE\u00a0<\/span><\/p>\n

\u201cBrand Management and Cocreation:\u00a0<\/span><\/b><\/span>lessons from tourism and hospitality\u201d<\/span><\/b><\/span><\/p>\n

JOURNAL OF PRODUCT AND BRAND MANAGEMENT – P<\/span>lanned publication is early 2021.\u00a0<\/span><\/p>\n

http:\/\/emeraldgrouppublishing.com\/products\/journals\/journals.htm?id=jpbm<\/a>\u00a0<\/span><\/p>\n

2017 Impact Factor: 2.75<\/span><\/p>\n

http:\/\/buhalis.blogspot.com\/2018\/09\/cfp-SpecialIssue-branding-tourism.html<\/a><\/span><\/p>\n

<\/a>GUEST EDITORS:\u00a0<\/span><\/p>\n

Professor Dimitrios Buhalis<\/a>, Bournemouth University, UK<\/span><\/p>\n

Professor Nigel Morgan, Swansea University,<\/a>\u00a0UK<\/span><\/p>\n

Dr Sangwon Park,\u00a0<\/a>Hong Kong Polytechnic University, China\u00a0\u00a0<\/span><\/p>\n

The planned publication\u00a0<\/span>early 2021<\/span><\/p>\n

Deadline for submissions\u00a0<\/span>1 September 2019<\/span><\/p>\n

Submissions period 1 August 2019-\u00a0<\/span>until 1 September 2019.\u00a0<\/span><\/p>\n


\n<\/span><\/span><\/span>
\n<\/span>_________________________________________________<\/p>\n

CALL FOR PAPERS\u00a0<\/span><\/p>\n

Branding originated as a means by which a company differentiated its goods and\/or services compared to its competitors (Cowley, 1991). The importance of brand management in tourism and hospitality has become more important than ever as the sectors have become mature, global and highly competitive. Hitherto, the creation of strong brands was the result of passive or responsive marketing involvement by brand managers on consumers (Brown, Kozinets, and Sherry, 2003). Recent literature on marketing and brand management, however, suggests that strong brands are generated from a co-creation process, involving consumers\u2019 active engagement (Boyle, 2007). For example, Coupland, Iacobucci, and Arnould (2005, p. 107) comment that \u201cthe consumer is an active partner with the marketer in brand-meaning formation\u201d, whilst Brown et al. (2003, p. 30) note \u201cthe brand is a milieu where marketing management and consumer commitment co-exist\u201d.\u00a0<\/span><\/p>\n

Tourism and hospitality deal with experiential products and are at the forefront of cocreation (Buhalis &amp; Foerste, 2015) so that the integration of brand management and co-creation is now a crucial issue (Buhalis and Inversini, 2014). In terms of inseparability, one of the service characteristics, the service environment implies the involvement of consumers in the entire service process – including the production and consumption stages (Middleton, Fyall, Morgan, Morgan, and Ranchhod, 2009). Moreover, the development of information technology (e.g. TripAdvisor, Booking, and Expedia) facilitates the sharing of consumer service experiences and their positive or negative reflections as part of co-creation activities, which potentially informs brand development and reputation (Binkhorst and Den Dekker, 2009; Au, Buhalis and Law, 2014). Numerous studies in tourism and hospitality have discussed the brand management and co-creation, separately. However, academic attempts to integrate two important themes are more limited. Therefore, the purpose of this special issue in JPBM is to explore brand management and co-creation in tourism and hospitality contexts using a variety of issues\/concepts\/examples. We invite submissions on a broad range of tourism and hospitality branding topics in this regard, and welcome both conceptual and empirical contributions.\u00a0<\/span><\/p>\n


\n<\/span>Some suggested tourism and hospitality branding topics include:\u00a0<\/span><\/p>\n

\u2022 Brand cocreation in tourism and hospitality<\/span><\/p>\n

\u2022 Destination branding and cocreation<\/span><\/p>\n

\u2022 Tourism and hospitality branding\u00a0<\/span><\/p>\n

\u2022 Tourism and hospitality Branding across cultures\u00a0<\/span><\/p>\n

\u2022 Branding through tourism ecosystems\u00a0<\/span><\/p>\n

\u2022 Sustainability and tourism branding\u00a0<\/span><\/p>\n

\u2022 Destination image and destination personality<\/span><\/p>\n

\u2022 Branding for tourism places<\/span><\/p>\n

\u2022 Regenerating obsolete brands in tourism and hospitality\u00a0<\/span><\/p>\n

\u2022 Tourists engagement with brands<\/span><\/p>\n

\u2022 Brand managers\u2019 approaches to tourism and hospitality products<\/span><\/p>\n

\u2022 Strategies for adapting innovative branding strategies to tourism and hospitality<\/span><\/p>\n

\u2022 The impact of technology on tourism and hospitality branding\u00a0<\/span><\/p>\n

SUBMISSION INFORMATION<\/span><\/p>\n

Full papers submitted to this special issue are subject to the\u00a0standard review procedures and rules of Journal of Product and Brand Management.<\/a>\u00a0<\/span><\/p>\n

http:\/\/emeraldgrouppublishing.com\/products\/journals\/author_guidelines.htm?id=jpbm\u00a0<\/a><\/span>Please note that:<\/span><\/p>\n

\u2022 Papers need to be submitted online to the Special Issue on \u201cBrand management and cocreation: lessons from tourism and hospitality\u201d through the ScholarOne System (<\/span>http:\/\/mc.manuscriptcentral.com\/jpbm<\/a>).\u00a0<\/span><\/p>\n

\u2022 For informal enquiries you can contact the guest editors.<\/span><\/p>\n

\u2022 Submissions will be blind-reviewed by at least two reviewers.\u00a0<\/span><\/p>\n

\u2022 Based on the reviewers\u2019 recommendation, the guest editors and the Editors-in-Chief will decide whether the particular submission is accepted as it is, revised and re-submitted, or rejected.<\/span><\/p>\n

Deadline for submissions\u00a0<\/span>1 September 2019.<\/span><\/u><\/b>The Scholar 1 site will not open for submissions until 1 August 2019.\u00a0<\/span><\/p>\n

The site will remain open for one month until 1 September 2019.\u00a0<\/span><\/p>\n

Submissions to the special issue can only be made during this window and should be made by selecting the special issue from the drop down menu which will become available on 1 August 2019. The planned publication is early 2021.\u00a0<\/span><\/p>\n

REFERENCES\u00a0<\/span><\/p>\n

Au, N., Buhalis, D., Law, R., 2014, Online Complaining Behavior for Mainland China Hotels: The Perception of Chinese and Non-Chinese Customers\u201d, International Journal of Hospitality and Tourism Administration, 15, pp.248-274.\u00a0<\/span><\/p>\n

Binkhorst, E. and Den Dekker, T. (2009), \u201cAgenda for co-creation tourism experience research\u201d, Journal of Hospitality Marketing &amp; Management, Vol. 18 No. 2-3, pp. 311-327.<\/span><\/p>\n

Boyle, E. (2007). “A process model of brand cocreation: brand management and research implications.” Journal of Product &amp; Brand Management, Vol. 16. No. 2, pp. 122-131.<\/span><\/p>\n

Brown, S., Kozinets, R.V. and Sherry, J.F. (2003), \u201cTeaching old brands new tricks: retro branding and the revival of brand meaning\u201d, Journal of Marketing, Vol. 67 No. 3, pp. 19-33.<\/span><\/p>\n

Buhalis, D., Foerste, M., 2015, SoCoMo marketing for travel and tourism: Empowering co-creation of value, Journal of destination marketing &amp; management 4 (3), 151-161 76<\/span><\/p>\n

Buhalis D., Inversini A. (2014) Tourism Branding, Identity, Reputation Co-creation, and Word-of-Mouth in the Age of Social Media. In: Mariani M.M., Baggio R., Buhalis D., Longhi C. (eds) Tourism Management, Marketing, and Development. Palgrave Macmillan, New York<\/span><\/p>\n

Coupland, J.C., Iacobucci, D. and Arnould, E. (2005), \u201cInvisible brands: an ethnography of households and the brands in their kitchen pantries\u201d, Journal of Consumer Research., Vol. 32 No. 1, pp. 106-13.<\/span><\/p>\n

Cowley, D. (1991), Understanding Brands by Ten People Who Do, Kogan Page, London\u00a0<\/span><\/p>\n

Boyle, E. (2007) “A process model of brand cocreation: brand management and research implications”, Journal of Product &amp; Brand Management, Vol. 16 No. 2, pp.122-131.<\/span><\/p>\n

Middleton, V. T., Fyall, A., Morgan, M., Morgan, M., &amp; Ranchhod, A. (2009). Marketing in travel and tourism. Routledge.<\/span><\/p>\n

<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

CALL FOR PAPERS – SPECIAL ISSUE\u00a0 \u201cBrand Management and Cocreation:\u00a0lessons from tourism and hospitality\u201d JOURNAL OF PRODUCT AND BRAND MANAGEMENT – Planned publication is early 2021.\u00a0 http:\/\/emeraldgrouppublishing.com\/products\/journals\/journals.htm?id=jpbm\u00a0 2017 Impact Factor:… Read more » about CALL FOR PAPERS – SPECIAL ISSUE\u00a0 \u201cBrand Management and Cocreation:\u00a0lessons from tourism and hospitality\u201d<\/span><\/a><\/p>\n","protected":false},"author":327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3225","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/327"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=3225"}],"version-history":[{"count":1,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3225\/revisions"}],"predecessor-version":[{"id":3226,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/3225\/revisions\/3226"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=3225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=3225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=3225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}