{"id":2924,"date":"2017-03-08T19:03:28","date_gmt":"2017-03-08T19:03:28","guid":{"rendered":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/?p=2924"},"modified":"2017-03-08T19:05:21","modified_gmt":"2017-03-08T19:05:21","slug":"mooc-in-hospitality-and-tourism-technology-and-innovation","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2017\/03\/08\/mooc-in-hospitality-and-tourism-technology-and-innovation\/","title":{"rendered":"MOOC in Hospitality and Tourism Technology and Innovation"},"content":{"rendered":"<p><strong>Contributors:<\/strong><\/p>\n<ul>\n<li>Dan Wang<\/li>\n<li>Daniel Fesenmaier<\/li>\n<li>Dimitrios Buhalis<\/li>\n<li>Rob Law<\/li>\n<li>Lis Tussyadiah<\/li>\n<li>Phil Xiang<\/li>\n<li>Ulrike Gretzel<\/li>\n<li>Bing Pan<\/li>\n<\/ul>\n<p><strong>Important dates:<\/strong><br \/>\nCourse Start Date: 7 March 2017, 01:00 UTC<\/p>\n<p>Verification Upgrade Deadline: 29 March 2017, 23:59<\/p>\n<p>Course End Date: 31 May 2017, 23:59 (Course content will be archived after this date)<\/p>\n<p>Certificate Generation Date: Early June 2017<\/p>\n<p><a href=\"https:\/\/courses.edx.org\/courses\/course-v1:HKPolyUx+HTM540x+1T2017\/c23694d34cc143e29dae60377ec0f825\/\">Register here<\/a><\/p>\n<p><strong>Course Outline<\/strong><\/p>\n<table width=\"99%\">\n<tbody>\n<tr>\n<th width=\"10%\">Week<\/th>\n<th width=\"45%\">Topic<\/th>\n<th width=\"20%\">Content Release Date<br \/>\n(UTC Time Zone)<\/th>\n<th width=\"25%\">Graded Items and Due Date (UTC Time Zone)<\/th>\n<\/tr>\n<tr>\n<td>Week 1<\/td>\n<td><strong>An Introduction to IT in Hospitality &amp; Tourism Industry<\/strong><\/p>\n<p>Develop a holistic view of the various knowledge and theories of ICT and innovation applicable to the hospitality and tourism industry.<\/td>\n<td>7 March\u00a02017<\/p>\n<p>01:00<\/td>\n<td>\n<ul>\n<li><strong>Knowledge Check<\/strong><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td><strong>Information Technology Adoption &amp; Applications<\/strong><\/p>\n<p>Introduce the theoretical perspectives on technology adoption and innovation diffusion.<\/td>\n<td>14 March 2017<\/p>\n<p>01:00<\/td>\n<td>\n<ul>\n<li><strong>Knowledge Check<\/strong><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td><strong>Value Creation Through IT and Innovation<\/strong><\/p>\n<p>Discuss the IT-based value creation in hospitality and tourism organizations.<\/td>\n<td>21 March\u00a02017<\/p>\n<p>01:00<\/td>\n<td>\n<ul>\n<li><strong>Knowledge Check<\/strong><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td><strong>1st Live Session (60 minutes)<\/strong><\/td>\n<td>22 March\u00a02017 or<br \/>\n28 March 2017(Exact time to be confirmed)<\/td>\n<td>&#8212;&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Week 4<\/td>\n<td><strong>Innovation Strategy Through Mobile Technology and Social Media in Hospitality &amp; Tourism Industry<\/strong><\/p>\n<p>Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.<\/td>\n<td>28 March\u00a02017<\/p>\n<p>01:00<\/td>\n<td>\n<ul>\n<li><strong>Knowledge Check<\/strong><\/li>\n<li><strong>Midterm Test<br \/>\n<\/strong>Question Release Date:<br \/>\n30 March 2017, 00:00<br \/>\nSubmission Due Date: 31 March 2017, \u00a023:59<br \/>\nPeer Grading Due: 7 April 2017, 23:59 (For Audit Learners only)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Week 5<\/td>\n<td><strong>Business Analytics For Data-based Decision Making in Hospitality and Tourism Organizations<\/strong><\/p>\n<p>Introduce the concept of data-based decision making and the principles and tools for business analytics.<\/p>\n<p>Discuss data sources and big data applications for decisions in hospitality &amp; tourism organizations.<\/td>\n<td>4 April\u00a02017<\/p>\n<p>01:00<\/td>\n<td>\n<ul>\n<li><strong>Knowledge Check<\/strong><\/li>\n<li><strong>Individual Presentation Assignment<br \/>\n<\/strong>Submission Due Date: 10 April 2017, 23:59<br \/>\nPeer Grading Due:17 April 2017, 23:59 (For Audit Learners only)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Week 6<\/td>\n<td><strong>Technology Development And The Future of Hospitality and Tourism Organizations<\/strong><\/p>\n<p>Discuss destination competitiveness based on IT strategy<\/td>\n<td>11 April\u00a02017<\/p>\n<p>01:00<\/td>\n<td>\n<ul>\n<li><strong>Knowledge Check<\/strong><\/li>\n<li><strong>Final Exam<br \/>\n<\/strong>Question Release Date:<br \/>\n24 April 2017, 00:00<br \/>\nSubmission Due date: 25 April 2017, 23:59<br \/>\nPeer Grading Due:2 May 2017, 23:59 (For Audit Learners only)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Week 6<\/td>\n<td><strong>2nd Live Session (60 minutes)<\/strong><\/td>\n<td>11 April 2017<\/p>\n<p>11:00<\/td>\n<td>&#8212;&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/courses.edx.org\/courses\/course-v1:HKPolyUx+HTM540x+1T2017\/c23694d34cc143e29dae60377ec0f825\/\">Register here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contributors: Dan Wang Daniel Fesenmaier Dimitrios Buhalis Rob Law Lis Tussyadiah Phil Xiang Ulrike Gretzel Bing Pan Important dates: Course Start Date: 7 March 2017, 01:00 UTC Verification Upgrade Deadline:&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2017\/03\/08\/mooc-in-hospitality-and-tourism-technology-and-innovation\/\">Read more &raquo;<span class=\"sr-only\"> about MOOC in Hospitality and Tourism Technology and Innovation<\/span><\/a><\/p>\n","protected":false},"author":1865,"featured_media":2925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,1],"tags":[25,181,180,7],"class_list":["post-2924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","category-uncategorized","tag-etourism","tag-innovaion","tag-mooc","tag-prof-dimitrios-buhalis"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/1865"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=2924"}],"version-history":[{"count":3,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2924\/revisions"}],"predecessor-version":[{"id":2928,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2924\/revisions\/2928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=2924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=2924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}