{"id":2254,"date":"2015-07-23T14:42:15","date_gmt":"2015-07-23T14:42:15","guid":{"rendered":"http:\/\/blogs.bournemouth.ac.uk\/etourismlab\/?p=2254"},"modified":"2015-07-23T14:42:15","modified_gmt":"2015-07-23T14:42:15","slug":"smarttourism","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2015\/07\/23\/smarttourism\/","title":{"rendered":"Smart Tourism Workshop VIDEO"},"content":{"rendered":"<p style=\"text-align: left\"><strong>VIDEO from the Smart Tourism workshop is available now at Youtube:<\/strong><\/p>\n<div>\n<div>\n<div><strong>KEYNOTE: Cedric Chambaz (Microsoft) intelligent platforms and shifting search paradigms: <\/strong><a href=\"https:\/\/youtu.be\/VsQ-p3As4Dc\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/VsQ-p3As4Dc<\/a><\/div>\n<div><strong>Smart Tourism &#8211; THEORETICAL CONCEPTS cutting edge developments and global best practice<\/strong>: <a href=\"https:\/\/youtu.be\/0lgU2adWgrA\">https:\/\/youtu.be\/0lgU2adWgrA<\/a><\/div>\n<div>\n<div>\n<div>\n<div><strong>KEYNOTE: Antonio Lopez De Avila (SEGITTUR): Smart tourism destinations-Making Spain smart:<\/strong> <u><a href=\"https:\/\/youtu.be\/4COjdLFcoqg\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/4COjdLFcoqg<\/a><\/u><\/div>\n<div><strong>Smart Tourism &#8211; PRACTICE IMPLICATIONS for tourism destinations and Bournemouth<\/strong>: <a href=\"https:\/\/youtu.be\/PKo5LXiE1QU\">https:\/\/youtu.be\/PKo5LXiE1QU<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify\"><!--more--><!--more--><\/p>\n<p style=\"text-align: justify\">As part of the annual BU Festival of Learning and as the first edition of the IFITTtalk@Bournemouth, the eTourismLab at Bournemouth University held an exciting event on Smart Tourism on 14th July 2015.<\/p>\n<p style=\"text-align: justify\">Smartness takes advantage of technology to process data in real time to produce services and products which are of value for all involved. Smart Tourism Destinations successfully implement smartness to improve the competitiveness of their destination and enhance the social, economic and environmental prosperity. Through using technology to ensure people are interconnected, processes can be designed to generate value to all stakeholders involved.<\/p>\n<p style=\"text-align: justify\">Smart Tourism put in agenda the main trends and challenges of smart tourism as well as discussion of research result on Smart Tourism conducted by eTourism Lab. The event discussed the principles of smartness and how they can be applied in a real life context.<\/p>\n<p style=\"text-align: justify\">Chaired by Professor Dimitrios Buhalis, Director of eTourism Lab, this event had the aim to engage academics and industry professionals through interesting discussions on the notion of smartness and smart tourism destinations. It attracted more than 70 people at Bournemouth and over online 98 viewers who followed the event via live-stream.<\/p>\n<p style=\"text-align: justify\">______________________________________________________________________________<\/p>\n<div>\n<div>\n<div><strong>KEYNOTE: Cedric Chambaz (Microsoft) intelligent platforms and shifting search paradigms<\/strong><\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div><strong><span style=\"color: #339966\">WATCH ON YOUTUBE<\/span> \u00a0<a href=\"https:\/\/youtu.be\/VsQ-p3As4Dc\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/VsQ-p3As4Dc<\/a><\/strong><\/div>\n<\/div>\n<\/div>\n<div>______________________________________________________________________________<\/div>\n<div><\/div>\n<div>\n<div><strong>Smart Tourism &#8211; THEORETICAL CONCEPTS cutting edge developments and global best practice<\/strong><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>Professor Dimitrios Buhalis : Smartness, agility, innovation, cocreation in tourism<\/div>\n<\/div>\n<div>\n<div>\n<div>Professor Janet Dickinson : The internet of Things<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Kim Boes : Smart Tourism frameworks<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Dr Nigel Williams Community crosstalk- real time twitter conversations<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Dr Philip Alford : Entrepreneurial SMEs: Achieving agility through smarter, data-driven marketing<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Dr Barbara Neuhofer : Smart tourism and cocreation of experiences<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><span style=\"color: #339966\"><strong>WATCH ON YOUTUBE<\/strong> <\/span>\u00a0<u><\/u><strong><u><a href=\"https:\/\/www.facebook.com\/l.php?u=https%3A%2F%2Fyoutu.be%2F0lgU2adWgrA&amp;h=6AQErZPZC&amp;s=1\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/0lgU2adWgrA<\/a><\/u><\/strong><\/div>\n<\/div>\n<\/div>\n<div>_______________________________________________________________________________<\/div>\n<div><\/div>\n<div>\n<div>\n<div><strong>KEYNOTE: Antonio Lopez De Avila (SEGITTUR): Smart tourism destinations-Making Spain smart<\/strong><\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div><span style=\"color: #339966\"><strong>WATCH ON YOUTUBE<\/strong><\/span> <u><\/u><strong><u><a href=\"https:\/\/youtu.be\/4COjdLFcoqg\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/4COjdLFcoqg<\/a><\/u><\/strong><\/div>\n<\/div>\n<\/div>\n<div>_______________________________________________________________________________<\/div>\n<div><\/div>\n<div>\n<div>\n<div><strong>Smart Tourism &#8211; PRACTICE IMPLICATIONS for tourism destinations and Bournemouth<\/strong><\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<div>Jon Weaver (Bournemouth Tourism) Sara Uzzell (Bournemouth Tourism Marketing Group) : Smart Bournemouth Jamie Sergeant (Crowd) : Digital platforms for destinations around the world<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Paola Concil (Tripadvisor) : Harnessing the power of the public<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Anthony Climpson (New Forest Destination Partnership) : Smarting the small business<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Cristina Blaj (eRevMax): Smart Hospitality Data and Revenue Management<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Adam Smith (DUETTO) : Revenue Strategies, Profitability and Economic Impacts<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Adam Troman (Fusion WiFi): Connecting Bournemouth and creating infostructure<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>Giovanni Landi (ETT): Augmented Reality in Tourism and Cultural Heritage<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div><span style=\"color: #339966\"><strong>WATCH ON YOUTUBE<\/strong><\/span> <strong><a href=\"https:\/\/youtu.be\/PKo5LXiE1QU\" target=\"_blank\" rel=\"nofollow\">https:\/\/youtu.be\/PKo5LXiE1QU<\/a><\/strong><\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify\">_______________________________________________________________________________<\/p>\n<p style=\"text-align: justify\"><strong>PHOTOS FROM SMART TOURISM WORKSHOP<\/strong>: <a href=\"https:\/\/goo.gl\/FYulIh\">https:\/\/goo.gl\/FYulIh<\/a><\/p>\n<p style=\"text-align: justify\">_______________________________________________________________________________<\/p>\n<p style=\"text-align: justify\">The event was divided into two main sessions, focusing on smart tourism theoretical concepts and practice implications. In the first half, a keynote from Microsoft kicked off the event presenting state-of-the-art intelligent platforms. The academic session tackled cutting edge developments, paradigm shifts and global best practice cases. Professor Dimitrios Buhalis introduced the concept of smartness, Professor Janet Dickinson talked about the Internet of Things paradigm, while Kim Boes presented several smart tourism destination across Europe. Dr Nigel Williams talked about real time twitter conversations, Dr Philip Alford discussed smart and data-driven marketing in SMEs, while Dr Barbara Neuhofer talked about the experience and value co-creation by using smart technologies. The session was completed with the second keynote of the day by Antonio Lopez De Avila from SEGITTUR-Spain, who demonstrated the innovative and successful case of Spain becoming a smart tourism destination.<\/p>\n<table width=\"90%\">\n<tbody>\n<tr>\n<td width=\"30%\"><a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  aligncenter wp-image-2256 size-medium\" title=\"Smart Tourism Wprkshop eTourism Lab\" src=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/02-300x215.jpg\" alt=\"Smart Tourism Wprkshop eTourism Lab\" width=\"300\" height=\"215\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/02-300x215.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/02-768x550.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/02-1024x733.jpg 1024w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/02.jpg 2036w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/td>\n<td width=\"30%\"><a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2258\" src=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/04-300x216.jpg\" alt=\"04\" width=\"297\" height=\"214\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/04-300x216.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/04-768x554.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/04-1024x739.jpg 1024w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/04.jpg 1988w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/a><\/td>\n<td width=\"30%\"><a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2263 \" src=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/05-300x196.jpg\" alt=\"Smart Tourism with eTourism Lab\" width=\"324\" height=\"212\" srcset=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/05-300x196.jpg 300w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/05-768x502.jpg 768w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/05-1024x669.jpg 1024w, https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/07\/05.jpg 2048w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify\">The second afternoon session focused on industry insights and practical developments from and for tourism destinations. Jon Weaver from Bournemouth Tourism started with an introduction of Bournemouth as a smart destination. This was followed by several interesting short industry talks by representatives from Crowd, TripAdvisor, New Forest, New Mind, eRevMax, DUETTO, Fusion WiFi and ETT on smart digital platforms, destination management systems, smart tourist interconnection and infostructure, smart hospitality and revenue management and augmented reality for cultural heritage.<\/p>\n<p style=\"text-align: justify\">\u00a0These great presentations have stimulated vibrant and interactive discussions between speakers and the audience. The event finished with an evening reception at the Retreat, where speakers, event organisers and participants were invited for a networking get-together.<\/p>\n<p>&nbsp;<\/p>\n<table width=\"90%\">\n<tbody>\n<tr>\n<td width=\"30%\"><a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/04\/ifitt_talk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-2195 aligncenter\" src=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/04\/ifitt_talk.jpg\" alt=\"\" width=\"124\" height=\"79\" \/><\/a><\/td>\n<td width=\"30%\"><\/td>\n<td width=\"30%\"><a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/04\/Bournemouth-Tourism-logo-2012_CMYK.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2196\" src=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/files\/2015\/04\/Bournemouth-Tourism-logo-2012_CMYK.jpg\" alt=\"\" width=\"240\" height=\"57\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>VIDEO from the Smart Tourism workshop is available now at Youtube: KEYNOTE: Cedric Chambaz (Microsoft) intelligent platforms and shifting search paradigms: https:\/\/youtu.be\/VsQ-p3As4Dc Smart Tourism &#8211; THEORETICAL CONCEPTS cutting edge developments&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2015\/07\/23\/smarttourism\/\">Read more &raquo;<span class=\"sr-only\"> about Smart Tourism Workshop VIDEO<\/span><\/a><\/p>\n","protected":false},"author":187,"featured_media":2263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125,52,1],"tags":[152,153,148,11,35],"class_list":["post-2254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","category-tourism","category-uncategorized","tag-bufest15","tag-busmarttourism","tag-ifitttalk","tag-bournemouth-university-etourism-lab","tag-smart-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=2254"}],"version-history":[{"count":0,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media\/2263"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=2254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=2254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=2254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}