{"id":2081,"date":"2015-03-09T16:06:20","date_gmt":"2015-03-09T16:06:20","guid":{"rendered":"http:\/\/blogs.bournemouth.ac.uk\/etourismlab\/?p=2081"},"modified":"2015-03-09T16:06:20","modified_gmt":"2015-03-09T16:06:20","slug":"tti-spring-conference-2015","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2015\/03\/09\/tti-spring-conference-2015\/","title":{"rendered":"TTI Spring Conference 2015"},"content":{"rendered":"\"TTI<\/a>\n

TTI Spring Conference 2015<\/h3>\n

 <\/p>\n

Professor Dimitrios Buhalis<\/strong> from Bournemouth University eTourism Lab contributed to TTI Spring Conference 2015 – The Mobile Customer.<\/strong><\/p>\n

Today The Travel Technology Initiative (TTI)<\/strong> is recognised a authority on Electronic Data Interchange and e-commerce within the European travel industry and has also developed and introduced standardised ticket formats both for ATB2 and more traditional coupons.<\/p>\n

It is vital to understand how mobile is developing and how the travel industry leaders see the market changing. With this in mind, TTI has assembled a team of experts to give their views. There will be a discussion on how mobile is developing and how they are enhancing the mobile customer experience in their own organisations.<\/p>\n

Key Speakers:<\/strong><\/p>\n

Marco Ryan, Chief Digital Officer, Thomas Cook Group
\nSam Smith, Industry Travel Manager, Google
\nBen Scott-Robinson, Head of Interactive Experience, Ordnance Survey
\nDeepak Jha, Head of Mobility Hub, TUI Travel
\nFabrizio di Martino, Manager Mobile and Social Europe, InterContinental Hotels Group
\nDaniel Wishnia, Director – Digital Promotion & ECommerce Manager, GCH Hotel Group
\nJeroen van Velzen, Chief Executive Officer, The Sound of Data
\nProfessor Dimitrios Buhalis, Director, eTourismLab
\nPeter Matthews, CEO, Nucleus<\/p>\n\"BU<\/a>\n

The spring edition of the TTI conference took place on March 17th 2015 at the Strand Hotel in London. It was dedicated to \u201cThe Mobile Customer\u201d. It presented how some of the leading tour operators and hotels have developed their mobility concepts and applied mobile innovations. Also, it highlighted how mapping has enhanced the mobile traveller\u2019s experience. Both hoteliers and tour operators agreed that when their customers use their mobile applications they become more loyal to their brand. Also, hoteliers implied that it is vital to inspire clients through extra products, services and loyalty programs to book directly via the hotel\u2019s website \/ app and not through an OTA. Some of the highlights from the event were:<\/p>\n