{"id":2058,"date":"2015-03-05T14:19:37","date_gmt":"2015-03-05T14:19:37","guid":{"rendered":"http:\/\/blogs.bournemouth.ac.uk\/etourismlab\/?p=2058"},"modified":"2015-03-05T14:19:37","modified_gmt":"2015-03-05T14:19:37","slug":"hotel-and-catering-show-2015","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2015\/03\/05\/hotel-and-catering-show-2015\/","title":{"rendered":"Hotel and Catering Show 2015"},"content":{"rendered":"

\"\"Hotel & Catering Show 2015<\/strong><\/a> is the leading hospitality and food service event in the South and South West<\/p>\n

The Hotel & Catering<\/strong> show in Bournemouth took place on March 17th and 18th 2015 at Bournemouth International Centre (B.I.C.). There were many exhibitors showcasing their own pastries, desserts, cheese, hams and meat delicacies, organic vegetables, soft and alcohol drinks, catering furniture and formal catering British suits. There was a live-cooking event in a kitchen where visitors could try out some delicious treats as well as try some cocktails from the bar which was placed near the kitchen.<\/p>\n

<\/p>\n

\"Professor<\/a>One of the highlights of the event was the presentation by Professor Dimitrios Buhalis<\/strong>, Director of the eTourism Lab<\/strong> at Bournemouth University, on Social Media Engagement in Hospitality & Tourism<\/strong>.\u00a0He demonstrated how marketing in the hospitality sector has been dramatically enhanced by technology, most significantly social media and the ways how the industry can take advantage of new technological opportunities as a powerful marketing tools . It is distinguished between the three types of online media: owned, paid and user generated. Professor Buhalis underlined how more customers nowadays trust UGC (user generated content)<\/strong> and how companies cannot buy UGC but they can receive and share it. Also, the presentation emphasised the stages of achieving advocacy for a brand where firstly customers are followers\/fans, then they become loyal customers and finally they become advocates of a brand and promote it to their friends and through their social media channels. Professor Buhalis stressed that technology plays five vital roles in tourists trips: dreaming, inspiring, booking, on-site experience and sharing. \u2018Useful data\u2019 on their customers is available for organisation through technology, enabling them to personalise products and\/or services, ultimately enhancing customer satisfaction and maximising the potential for repeat business.<\/p>\n

\"Hotel<\/a>Other Session on Hospitality <\/a><\/strong><\/p>\n

Date\/Time<\/strong>
\n17th March: 10am – 5pm
\n18th March: 10am – 4pm<\/p>\n

Venue
\nBournemouth International Centre (BIC)
\nExeter Road
\nBournemouth
\nBH2 5BH<\/p>\n","protected":false},"excerpt":{"rendered":"

Hotel & Catering Show 2015 is the leading hospitality and food service event in the South and South West The Hotel & Catering show in Bournemouth took place on March… Read more » about Hotel and Catering Show 2015<\/span><\/a><\/p>\n","protected":false},"author":187,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[125],"tags":[11,137,41,138,58],"class_list":["post-2058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conference","tag-bournemouth-university-etourism-lab","tag-hotel-and-catering-show-2015","tag-professor-dimitrios-buhalis","tag-social-media-engagement","tag-tourism-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=2058"}],"version-history":[{"count":0,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/2058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media\/2113"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=2058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=2058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=2058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}