{"id":1675,"date":"2013-10-25T08:12:41","date_gmt":"2013-10-25T08:12:41","guid":{"rendered":"http:\/\/blogs.bournemouth.ac.uk\/etourismlab\/?p=1675"},"modified":"2013-10-25T08:12:41","modified_gmt":"2013-10-25T08:12:41","slug":"new-publication-social-layers-of-customer-to-customer-value-co-creation","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2013\/10\/25\/new-publication-social-layers-of-customer-to-customer-value-co-creation\/","title":{"rendered":"New Publication: Social layers of customer-to-customer value co-creation"},"content":{"rendered":"<p>Proud to announce that a new publication from our eTourismLab member <a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/people\/professor-dimitrios-buhalis\/\">Dimitrios Buhalis<\/a>, <a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/people\/dr-miguel-moital\/\">Miguel Moital<\/a> and <a href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/people\/ivana-rihova\/\">Ivana Rihova<\/a>\u00a0in collaboration with <a href=\"http:\/\/staffprofiles.bournemouth.ac.uk\/display\/mgouthro\">Mary Beth Gouthro<\/a> (Bournenmouth University)\u00a0is now out and could download through:<\/p>\n<p><strong><a href=\"http:\/\/www.academia.edu\/attachments\/32108205\/download_file\">http:\/\/www.academia.edu\/attachments\/32108205\/download_file<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Abstract<br \/>\nPurpose \u2013 Approached from the customer-dominant (C-D) logic perspective, this paper aims to\u00a0extend current value co-creation discussions by providing conceptual insights into co-creation within\u00a0customers\u2019 social sphere. Focusing on socially dense contexts in which customers consume together in\u00a0dyads or collectives, the paper seeks to provide recommendations of how service managers can\u00a0facilitate customer-to-customer (C2C) co-creation.<br \/>\nDesign\/methodology\/approach \u2013 The paper bridges current thinking on value within the C-D\u00a0logic with service management perspectives on C2C interactions and social science concepts on\u00a0consumer communities. Examples from literature and practice are drawn on in the discussion.<br \/>\nFindings \u2013 The proposed framework reveals C2C co-creation as a dynamic, multi-layered process\u00a0that is embedded in customers\u2019 social contexts. Value emerges in four distinctive social layers:\u00a0\u201cdetached customers\u201d, \u201csocial bubble\u201d, \u201ctemporary communitas\u201d and \u201congoing neo-tribes\u201d.<br \/>\nResearch limitations\/implications \u2013 This paper is conceptual. Further validation of the\u00a0framework in a variety of socially dense consumption settings is needed, using field-based\u00a0qualitative methods such as participant observation and interviews.<br \/>\nPractical implications \u2013 Awareness of the multi-layered nature of C2C co-creation and specific\u00a0practices in which value is formed provides service managers with opportunities to create value\u00a0propositions that help facilitate such co-creation. Service managers across various sectors benefit from\u00a0understanding how customers can be \u201cnudged\u201d into more socially immersive co-creation layers.<br \/>\nOriginality\/value \u2013 The paper contributes by introducing a C2C co-creation perspective,\u00a0conceptualizing the social layers within which value is formed, and providing specific propositions\u00a0to service managers with regard to servicescape structuring and other strategies that facilitate C2C\u00a0co-creation.<\/p>\n<p>Keywords Customer-dominant logic, Customer-to-customer, Shared consumption, Value co-creation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proud to announce that a new publication from our eTourismLab member Dimitrios Buhalis, Miguel Moital and Ivana Rihova\u00a0in collaboration with Mary Beth Gouthro (Bournenmouth University)\u00a0is now out and could download&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2013\/10\/25\/new-publication-social-layers-of-customer-to-customer-value-co-creation\/\">Read more &raquo;<span class=\"sr-only\"> about New Publication: Social layers of customer-to-customer value co-creation<\/span><\/a><\/p>\n","protected":false},"author":187,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[101,25,121],"class_list":["post-1675","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-co-creation","tag-etourism","tag-publication"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/1675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":0,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}