{"id":1613,"date":"2013-10-02T07:00:34","date_gmt":"2013-10-02T07:00:34","guid":{"rendered":"http:\/\/blogs.bournemouth.ac.uk\/etourismlab\/?p=1613"},"modified":"2013-10-02T07:00:34","modified_gmt":"2013-10-02T07:00:34","slug":"esrcfestival","status":"publish","type":"post","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/2013\/10\/02\/esrcfestival\/","title":{"rendered":"ESRC Festival of Social Science 2013. Social Media: \u2018Make or Break Your Reputation\u2019"},"content":{"rendered":"

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On Friday November 8th, 2013<\/strong>, as part of ESRC Festival of Social Science 2013, Bournemouth University eTourismLab will host an interactive seminar titled Social Media: “Make or Break Your Reputation”. By inviting students and professionals from\u00a0tourism, hospitality, marketing and technology field, this event will promote social science by exploring how using a social science approach can help unpack the impacts of social media in tourism. It will emphasize the need to examine evidence, think critically and change practice as a result. The topic is of particular value to the target audience given that Bournemouth and the area around depend on tourism as a major economic activity. It will also facilitate participation from professionals who are in urgent need to manage their reputation on social media.<\/p>\n

During this event, the discussion will focus on monitoring online conversations about brands and executing online strategies to manage the online reputation of organizations. It will include short presentations from research results undertaken at Bournemouth University. An open discussion will be encouraged between researchers and professionals. This event has been chosen as there is a growing research agenda on the impact of social media on organisational reputation for tourism destinations and organisations. Thus researchers recognise the need to engage researchers, marketing and tourism industry professionals in discussion.<\/p>\n

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10.30-11.00<\/p>\n<\/td>\n

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Arrival, and Registration \u00a0ALLSEBROOK LECTURE THEATRE<\/p>\n

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11.00-12.30<\/p>\n<\/td>\n

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Welcome and Setting the scene\u00a0<\/strong><\/p>\n

\u00a9\u00a0Dr Keith Wilkes Dean School of Tourism<\/p>\n

\u00a9\u00a0Professor Dimitrios Buhalis (Bournemouth University)<\/span><\/p>\n

Inspiring Short Presentations:\u00a0Social Media and online reputation\u00a0<\/strong><\/p>\n

\u00a9\u00a0Dr Scott Mccabe (Nottingham University): Social media and new marketing<\/p>\n

\u00a9\u00a0Dr Philip Alford\u00a0(Bournemouth University): Coaching 60 Bournemouth business on social media – the Digital Destinations project<\/p>\n

\u00a9\u00a0Rowena Revill (Dorset Creative) : Social media best practice in Dorset<\/p>\n

\u00a9\u00a0Dr Anastasia Mariussen Associate Professor Oslo School of Management: Affiliate Marketing and Social Media<\/div>\n
\u00a9\u00a0Dr\u00a0Brigitte Stangl (University of Surrey)\u00a0Innovation, User-based Design and Social Media<\/div>\n
\u00a9\u00a0Daria Kakoian (Bournemouth University): Social Media across cultures and the Russian Market<\/div>\n
\u00a9\u00a0Dr Eleni Michopoulou (Derby University): Disability, Accessibility markets and social media<\/div>\n
\u00a9\u00a0Alessandro Inversini (Bournemouth University): Online Reputation and competitiveness<\/div>\n
\u00a9\u00a0Vicky Loi\u00a0(Bournemouth University): Social media and brand personality<\/div>\n
\u00a9 Nicolas Gregory (Bournemouth University): Social Media in real time<\/div>\n
\u00a9 Dr\u00a0Nigel Williams\u00a0\u00a0(Bournemouth University):\u00a0Twitter network analysis and social engagement<\/div>\n
\u00a9\u00a0Dr Matthew Frew (Bournemouth University) future technologies, city brandscaping and identity<\/div>\n
\u00a9\u00a0Alex Moss (National Coastal Tourism Academy Bournemouth): Networking for competitiveness \u00a0\u00a0<\/span><\/div>\n
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12.30-14.00<\/p>\n<\/td>\n

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Interactive Live Social Networking Lunch<\/strong>:<\/strong><\/p>\n

Musical Tables and experience exhange\u00a0<\/strong><\/p>\n

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14.00-15.30<\/p>\n<\/td>\n

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WALLACE\u00a0LECTURE THEATRE \u00a0(in Media School)<\/strong><\/p>\n


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Industry Panel Discussion and Interactive Audience :<\/strong><\/p>\n

Chaired by\u00a0Professor Dimitrios Buhalis<\/a>\u00a0(Bournemouth University)<\/p>\n

Sharing experience – Make our tourism reputation : Anything social you wanted to know but you were scared to ask<\/div>\n

Confirmed Industry \/ Practitioners panel<\/strong><\/p>\n

\u00a9\u00a0Jon Weaver\u00a0Bournemouth Tourism<\/a><\/p>\n

\u00a9\u00a0Richard Teideman\u00a0London Creative<\/a><\/p>\n

\u00a9 Ben Dames\u00a0National Trust<\/a><\/p>\n

\u00a9\u00a0Andy Martin\u00a0Bournemouthecho<\/a><\/p>\n

\u00a9\u00a0Rosie Akenhead \u00a0Yelp UK<\/a><\/p>\n

\u00a9\u00a0Olivia O’Sullivan\u00a0The Green House Hotel<\/a><\/p>\n

\u00a9\u00a0Miles Howard\u00a0The Langtry Manor Hotel<\/a><\/p>\n

\u00a9\u00a0Emily Goodyer\u00a0Marriott Hotel Bournemouth<\/a><\/p>\n

\u00a9\u00a0Sam Sutton\u00a0New Forest Activities<\/a><\/p>\n

\u00a9\u00a0Hannah Caines\u00a0West Beach<\/a><\/p>\n

\u00a9\u00a0Hotel Terravina<\/a><\/p>\n<\/td>\n<\/tr>\n

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15.30-16.00<\/p>\n<\/td>\n

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Concluding Remarks and future developments<\/p>\n

Professor Dimitrios Buhalis Bournemouth University<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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The place is limited. Thus, don’t forget to secure yours by register through:<\/p>\n

http:\/\/esrc-tourism-socialmedia.eventbrite.co.uk\/<\/a><\/p>\n

And engage with recent updates through our page:<\/p>\n

https:\/\/www.facebook.com\/events\/515105315229266\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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