{"id":1229,"date":"2012-09-30T22:40:33","date_gmt":"2012-09-30T22:40:33","guid":{"rendered":"http:\/\/blogs.bournemouth.ac.uk\/etourismlab\/?page_id=1229"},"modified":"2012-09-30T22:40:33","modified_gmt":"2012-09-30T22:40:33","slug":"project-digital-destinations","status":"publish","type":"page","link":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/research-projects\/current-projects\/project-digital-destinations\/","title":{"rendered":"PROJECT: Digital Destinations"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Principal Investigator: Dr Philip Alford<\/a>
\n<\/strong><\/p>\n

\u201cLearning is like rowing upstream: not to advance is to drop back.\u201d
\n(Chinese Proverb)<\/p>\n

Bournemouth University\u2019s School of Tourism has successfully attracted funds from the
\nEconomic & Social Research Council to deliver a project \u201cDigital Destinations<\/strong>\u201d.
\nThe aim of the project is to capture change in the adoption and use of digital technologies and to
\ndevelop a strong, competitive local tourism economy. Through increased understanding and use of
\nemerging digital technologies, tourism businesses will be in a position to increase their marketing and
\nmanagement effectiveness, and develop new products and services that will provide an enhanced
\nexperience for visitors to their destinations.
\nThis proposal will accelerate tourism business growth via an improved understanding and
\nimplementation of digital technologies and facilitate the exchange of knowledge between tourism
\nacademics and tourism professionals. Knowledge will be exchanged between businesses that have
\nalready reached an advanced state of digital adoption (as well as those who have yet to engage), and
\nleading tourism academics, with support provided by experienced digital and destination management
\nprofessionals.<\/p>\n

 <\/p>\n

The 12-month project has a number of deliverables that will present exciting opportunities for the
\nbusinesses involved:
\n\u2022 Sixty businesses recruited and divided into 6 groups of 10 from across the Dorset & New
\nForest region;
\n\u2022 Each group participates in a series of knowledge exchange activities including strategic online
\nmarketing workshops, webinars on best practice case studies in e-marketing, expert speaker
\npresentations and exclusive access to resources and materials to enable them to stay ahead
\nof the digital economy;
\n\u2022 Participating businesses will work toward creating an online marketing strategy;
\n\u2022 Each individual business will be evaluated and benchmarked against best online marketing
\npractice and then monitored throughout the 12 months of the project. Each participant
\nbusiness receives an analysis of its online marketing performance and the goal is to
\ndemonstrate a significant increase in online customer engagement through the lifetime of the
\nproject;
\n\u2022 The creation of online marketing business communities allowing exchange of knowledge
\nbetween practitioners and leading experts and academics and also with other practitioners \u2013
\nthe co-creation of knowledge in a practical setting;
\n\u2022 A listing on the Digital Hub website where each participant will also be able to download
\nresearch articles, best practice papers, video links, etc.;
\n\u2022 A final year online marketing student from the School of Tourism allocated to each business to
\nwork on an online marketing project;<\/p>\n

 <\/p>\n

For more detailed information please contact Destination Development Programme Manager, Lisa
\nAshurst or Administrator, Jane Bingham (DDP@bournemouth.ac.uk) 01202 965406.<\/p>\n","protected":false},"excerpt":{"rendered":"

Principal Investigator: Dr Philip Alford \u201cLearning is like rowing upstream: not to advance is to drop back.\u201d (Chinese Proverb) Bournemouth University\u2019s School of Tourism has successfully attracted funds from the… Read more » about PROJECT: Digital Destinations<\/span><\/a><\/p>\n","protected":false},"author":187,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1229","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/pages\/1229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/users\/187"}],"replies":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/comments?post=1229"}],"version-history":[{"count":0,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/pages\/1229\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/pages\/73"}],"wp:attachment":[{"href":"https:\/\/microsites.bournemouth.ac.uk\/etourism-lab\/wp-json\/wp\/v2\/media?parent=1229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}