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X-WR-CALDESC:Events for eTourismLab
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DTSTART:20130101T000000
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DTSTART;TZID=UTC:20131104T113000
DTEND;TZID=UTC:20131104T140000
DTSTAMP:20260623T175012
CREATED:20131002T073305Z
LAST-MODIFIED:20131002T073305Z
UID:1631-1383564600-1383573600@microsites.bournemouth.ac.uk
SUMMARY:WTM Technology enabling Travel organised by IFITT
DESCRIPTION:  \nWTM Technology enabling Travel organised by IFITT to discuss the opportunity of “gaming and gamification in tourism”. \nGaming and the application of game elements in a non-gaming context (gamification) are emerging topics in business and marketing and now spreading into the tourism industry. The workshop will address both phenomenons gamification and location-based games and introduce best practices within the tourism industry. According to the WTM Global Trends Report 2012 gamification is one of the major trends in the next years. Many travel companies and destinations (Tourism Ireland\, Australia Tourism Board\, Lufthansa) and hospitality (Marriott\, Starwood Hotels & Resorts) have already applied the concept of gaming in their business to create new experiences which are fun and engaging for customers and employees likewise. \nIn addition\, games going mobile and provide new the opportunity to immerse tourists on-site throughout exciting storytelling and role-playing\, challenges and social interaction with other players. Augmented Reality (AR) in combination with gaming will open more opportunities for tourists and visitors: to engage with a destination and its history\, architecture\, heritage and traditions; to interact not only with the physical surroundings but also with other people. By challenging the player throughout the destination visit\, an AR gameplay merges the virtual and physical worlds and enhances the tourist experience in a fun and enjoyable\, but more importantly memorable and unique way. The role of gaming and gamification is a cutting-edge concept in tourism marketing. Participants in this workshop will: \n\nUnderstand the concept of gaming and its impact on the tourist experience\nLearn how gaming can be applied in the tourism context\nLearn from leading experts in the field about current best practices and future opportunities of gaming for the tourism industry\n\n  \nInternational Federation for Information Technology and Travel and Tourism IFITT  \nChaired by : Professor Dimitrios Buhalis IFITT President and Director eTourism Lab at Bournemouth University \n  \nEvent Programme: \n\n\n\nSpeakers\nCompany\nTopic\n\n\n \n\nWelcome opening\n\n\nJessika Weber \, Feifei Xu &\nDimitrios Buhalis\neTourism Lab Bournemouth University\nAugmented Reality Gaming: A new Paradigm for Tourist Experience?\n\n\nAntonio Coelho*\nPorto University\nLocation-based Games for Tourism\n\n\nMads Haahr\nHaunted Planet\ntbd\n\n\nHans Petter Aalmo*\nVisit Norway\nHolmenkollen Ski Jump. 600.000.000  Jumps made. Still Counting.\n\n\nRoman Rackwitz*\nFounder & CEO Engaginglab\nGamification\n\n\nFrancesco Terragni\nKayak\nGamification in Meta Search Engines\n\n\nPanel Discussions and Q&A session\nOur experts will answer questions related to gaming and gamification in tourism\n\n\n\n\n* confirmed speakers \n\nModerator: \nProfessor Dimitrios Buhalis\, IFITT President and Chair in Tourism at Bournemouth University \n\nSecure your place through: \nhttp://ifitt.eventbrite.co.uk/ \n  \n 
URL:https://microsites.bournemouth.ac.uk/etourism-lab/event/wtm-technology-enabling-travel-organised-by-ifitt/
LOCATION:World Travel Market @ Excel\, Royal Victoria Dock\, London\, E16 1XL\, United Kingdom
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