teaching

First-year advertising students get ‘lost at sea’

First-year advertising students step out of the classroom environment for a problem solving challenge on their first year unit ‘Advertising Skillset’. In the SportBU’s new studios, the students worked in small groups to choose and rank survival items they would need if ‘lost at sea’, shipwrecked and stranded on a lifeboat. Students needed to use individual… Read more »

Academia remains alive…..it just needs to be more kicking!

 CMC’s Dr Richard Scullion, associate dean, recently attended the annual Society for Research in Higher Education (SRHE) in Newport, Wales to present his paper on students as producers. The event, which attracts a wide range of scholars from across all established disciplines, was also attended by CMC’s Dr Dan Jackson and Dr Sue Eccles and Media… Read more »

66 CMC students achieve professional marketing qualification

In the first year of the CIM Graduate Gateway programme at Bournemouth  University, 66 first and second year students on the BA (Hons) Marketing Communications, BA (Hons) Advertising and BSc (Hons) Marketing successfully completed the level 3 Introductory Certificate in Marketing (now updated to the level 3 Foundation Certificate in Marketing in the new CIM… Read more »

CMC final years to present at 4th annual Promotional Communications Conference

Tomorrow nearly 50 advertising, marketing and public relations undergraduates will present their dissertation research at CMC’s Fourth Annual Promotional Communications Conference at the Executive Business Centre. The conference, expected to draw more than 100 delegates, will hear papers on a variety of topics from insights about how young people use the latest social media tools… Read more »

Advertising students scoop top student award for second time in 3 years

By Melanie Gray, Lecturer and Consultant in Marketing & Advertising A team of final year advertising students took top honours in the prestigious AdVenture student competition in Barcelona this month. Team Fellow’s Cameron Black, Flo Evans, Marta Cowburn Cuesta and Laura Merchan Mcaulay collected their awards in front of a rapturous audience. The award was presented at… Read more »

CMC students head to Barcelona as finalists in Ad Venture

 Two teams of final-year advertising students are finalists in the EACA’s annual Ad Venture competition. These two BU teams are amongst three finalist teams. The eight students from Fellow and Daffadowndilly agencies will head to Barcelona on 9 May for the edcom annual conference. At the event, they’ll find out which of the three finalist… Read more »

Keynotes announced for CMC’s Promotional Communications annual Conference

The 50 final year dissertation students signed up to present at the fourth annual Promotional Communications Conference on 23 May will be treated to the acumen of two keynotes with a combined 40 years experience in  exploiting the value of research insights for brand owners. This week, the conference organising team announced that Chris Nurko, Global Chairman… Read more »

#BUEU2014: Students travel to the EU Parliament in Brussels, interview MEPs

In mid-March, 34 students from across the Politics and Media Degree and other Media and Business School programmes spent a week in Brussels on a fact finding trip to prepare for a project that focuses on the 2014 European Parliamentary Elections. Television Production second-year student Edward Lawrence was amongst those students. Below is a reflection… Read more »

What does the EU do for you? CMC students, staff head to Brussels to find out

As a result of a successful BU Fusion fund bid, 34 students drawn from across the Politics and Media Degree and other Media and Business School programmes are in Brussels this week for a five-day fact finding trip. The trip is part of a project around engaging the public in the 2014 European Parliamentary Elections…. Read more »

CMC staff splash out for Integrated Marketing Comms unit

First-year advertising, marketing and PR students taking Integrated Marketing Communications this semester will be teamed up to start developing a communciatiosn strategy for Weymouth SEA LIFE Adventure Park. The lecturing team visited the Adventure Park owned by Merlin Entertainment Group in January to prepare for the live brief that students will respond to as part… Read more »