staff

Bangkok conference proceedings published, 2014 date announced

The Proceedings of the pioneering 1st International Corporate and Marketing Communication in Asia Conference (ICMCAC) in Bangkok, held on November 18-19, 2013, have been published at: http://cuprimcconference.net/proceedings/. The Fusion Investment Fund-assisted conference was very successful and attracted more than 30 papers from 10 countries. The 2nd ICMCAC has dates of November 15-16, 2014 pencilled in. The… Read more »

CMC staff splash out for Integrated Marketing Comms unit

First-year advertising, marketing and PR students taking Integrated Marketing Communications this semester will be teamed up to start developing a communciatiosn strategy for Weymouth SEA LIFE Adventure Park. The lecturing team visited the Adventure Park owned by Merlin Entertainment Group in January to prepare for the live brief that students will respond to as part… Read more »

CMC’s John Oliver presents to SMEs on managing media innovation

CMC’s Dr John Oliver from the Advances in Media Management (AiMM) research group recently delivered a talk on ‘Managing Media Innovation’at the BU Centre for Entrepreneurship. Presenting to an audience of business people working in digital media small and medium enterprises (SMEs), John presented case studies and a strategic recipe for  how firms had adapted to the new… Read more »

Second year advertisers set to pitch to Clarks next week

Three teams of second year advertising students will travel to London next week to pitch their communication strategy proposals to Clarks‘ marketing team and its agencies. Students taking Account Planning last semester prepared a proposal in response to a live brief from the shoe company. The winning teams, chosen for combined top oral pitches and submitted strategy… Read more »

Calling all creative students: D&AD announces briefs for 2014 New Blood Awards

CMC students have a chance to win the acclaimed ‘Yellow Pencil’ award from D&AD, one of the world’s leading organisations for the recognition of creative excellence. Last year, CMC joined D&AD to give  students access to the services and awards that the organisation offers its industry and university members. Amongst the key benefits of the… Read more »

Czech-mates! CMC builds research links with Charles University, Prague

CMC colleagues Darren Lilleker, Pawel Surowiec and Dan Jackson spent two days in Prague, at an invited workshop designed to foster greater international research links between Charles University and other universities, and develop their faculty staff in research methodologies. The workshop also involved Prof John Downey (Loughborough), Todd Graham (Groningen) and Nico Carpentier (Brussels). The workshop… Read more »

CMC hosts PSA Media and Politics Group Annual Conference

The Annual Conference of the PSA Media and Politics Group was held at the Executive Business Centre on 13-14 November, 2013. It was organised by CMC colleagues Dr Heather Savigny, Dr Richard Scullion, Dr Anna Feigenbaum and Dr Dan Jackson, but with some worthy contributions from other colleagues and CMC students. A crisis of political… Read more »

CMC Masterclass: Search Engine Optimisation talk on Wednesday

Wednesday’s masterclass event returns to the digital space with on ‘Search Engine Optimisation (SEO)……converting traffic to deliver good returns for clients’ with Peter Clapperton, a founding director of Searchsmith Ltd .   Peter’s talk is a continuation of a series of masterclasses from key industry and academic speakers willing to share their expertise on marketing, advertising,… Read more »

Making the case for politics: politicians tell young people why they should care

By Alice Fews, Lauren Webb, Ben Tuff, and Kane Ingram, Politics & Media first year students On Friday 27th September, the Politics & Media degree organised a debate on ‘why politics matters’, which was also the title of the event. Here you can read about what they said at the event.

Politicians from across the political spectrum tell young people why politics matters

By James Fuller, Politics & Media first year Political party membership is at an all time low. Young people don’t vote and appear apathetic to party politics. So, what are the parties going to do about it? The Politics & Media degree  hosted an afternoon event at the end of September that set a challenge… Read more »