live brief

CMC brings ‘FutureRising’ to BU

Wednesday afternoon, CMC will welcome an outstanding list of speakers to address the future of the communications industry. The event is part of the CMC masterclass series and has been locally organised by CMC’s Amber Burton, undergraduate framework leader and programme leader for the MA in advertising. ‘FutureRising’ features the top brass from AKQA as well… Read more »

Second year advertisers set to pitch to Clarks next week

Three teams of second year advertising students will travel to London next week to pitch their communication strategy proposals to Clarks‘ marketing team and its agencies. Students taking Account Planning last semester prepared a proposal in response to a live brief from the shoe company. The winning teams, chosen for combined top oral pitches and submitted strategy… Read more »

Advertising final years receive top marks and accolades for campaign

Four advertising final years demonstrated their ‘Flair’ for the business in a competitive bid for New York Bakery Co. as part of their Campaign Planning Unit. The unit requires students to run their own agencies and respond to a brief from a real client, which this year was bagel company New York Bakery Co. The… Read more »