International

CMC team in Bangkok maps joint social media research projects

Working with partners at Bangkok’s Chulalongkorn University, a team from BU’s Corporate and Marketing Communication group led and participated in a British Council Researcher Links Workshop in Bangkok from November 2 to 4. For the Workshop coordinators Professor Tom Watson of the Media School and Associate Professor Jirayudh Sinthuphan of Chulalongkorn’s Faculty of Communication Arts,… Read more »

CMC students head to Barcelona as finalists in Ad Venture

 Two teams of final-year advertising students are finalists in the EACA’s annual Ad Venture competition. These two BU teams are amongst three finalist teams. The eight students from Fellow and Daffadowndilly agencies will head to Barcelona on 9 May for the edcom annual conference. At the event, they’ll find out which of the three finalist… Read more »

#BUEU2014: Students travel to the EU Parliament in Brussels, interview MEPs

In mid-March, 34 students from across the Politics and Media Degree and other Media and Business School programmes spent a week in Brussels on a fact finding trip to prepare for a project that focuses on the 2014 European Parliamentary Elections. Television Production second-year student Edward Lawrence was amongst those students. Below is a reflection… Read more »

CMC staff lead 2nd International Conference on CSR, Ethics and Sustainable Business

Corporate & Marketing Communication academic staff organised the successful International Conference on Social Responsibility, Ethics and Sustainable Business on 5-6 September at Bournemouth University’s Executive Business School.  The event, the second annual conference, gathered 39 academics and practitioners from 14 countries, such as the UK, US, Australia, Argentina, India, Romania, Germany, Indonesia, Malaysia, Portugal, and Spain.

CMC staff collaborate on Bangkok Corporate and Marketing Communication conference

Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson. He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University. The conference is being organised in collaboration by… Read more »

BAPR grad takes gold at Duathlon World Championships

BAPR graduate James Coleman, 28, raced to victory at the Duathlon World Championships held in Ottawa, Canada. James, who graduated from BU in 2007, raced for Team GB’s 25-29 year-old category having only taken up running in 2007 when his internship required him to sprint to the post box to deliver mail. He partly credits the… Read more »

IHPR conference publishes proceedings from 2013 event

The International History of Public Relations Conference published the proceedings of its 2013 conference. The 34 papers published in the proceedings can be found here. This event, founded by CMC’s Prof Tom Watson and chaired this year by Tom and CMC Senior Lecturer Dr Tasos Theofilou, next year celebrates its fifth year. It will be… Read more »

Two CMC lecturers head up international development for the Media School

The Media School at BU is rapidly developing in terms of attracting international students and staff. International partnerships and opportunities for exchange programmes abroad (for staff and students) contribute to the international reputation of BU. Dr Ana Adi, CMC lecturer, became the Head of International Development for the Media School in October 2012 and is responsible for… Read more »

Bournemouth University breaks geographical boundaries through an innovative virtual exchange

Final year Advertising and PR students studying ‘Transnational and Multicultural Communication’ took part in an innovative virtual cultural exchange with students in Mexico last term. The ‘exchange’, which involved a collaborative bilingual wiki and a series of seminars via videoconference, was the first in what has been planned as an annual collaboration between Media School… Read more »

Marketing comes to life in Switzerland for placement student Kate McMullen

CMC students participate in a placement as part of their degree programmes, bringing what they learned in lectures and seminars to life. Below, marketing student Kate McMullen recounts the process of finding a placement and landing her big opportunity in Switzerland: “Exhausting. The only word I can use to describe writing countless cover letters and… Read more »