“They wanted to see the world, but it seems something else in their lives always got in the way. If Airbnb could tap into this and help their consumers achieve their ambitions, they would be much more likely to engage. “ On 2 July 2015 BU Advertising and Marketing student Sam Guinivan won… Read more »
Two teams of final-year advertising students are finalists in the EACA’s annual Ad Venture competition. These two BU teams are amongst three finalist teams. The eight students from Fellow and Daffadowndilly agencies will head to Barcelona on 9 May for the edcom annual conference. At the event, they’ll find out which of the three finalist… Read more »
Wednesday afternoon, CMC will welcome an outstanding list of speakers to address the future of the communications industry. The event is part of the CMC masterclass series and has been locally organised by CMC’s Amber Burton, undergraduate framework leader and programme leader for the MA in advertising. ‘FutureRising’ features the top brass from AKQA as well… Read more »
The Proceedings of the pioneering 1st International Corporate and Marketing Communication in Asia Conference (ICMCAC) in Bangkok, held on November 18-19, 2013, have been published at: http://cuprimcconference.net/proceedings/. The Fusion Investment Fund-assisted conference was very successful and attracted more than 30 papers from 10 countries. The 2nd ICMCAC has dates of November 15-16, 2014 pencilled in. The… Read more »
by Dr Dan Jackson, CMC senior lecturer Last week I attended the ECREA Political Communication section’s conference entitled: “NEW TRENDS IN POLITICAL COMMUNICATION: Evidence, theories, implications, opportunities”. Upon paper acceptance we were told to expect hotels to be in high demand during the conference. It was only once I arrived that I realized why: it… Read more »
Corporate & Marketing Communication academic staff organised the successful International Conference on Social Responsibility, Ethics and Sustainable Business on 5-6 September at Bournemouth University’s Executive Business School. The event, the second annual conference, gathered 39 academics and practitioners from 14 countries, such as the UK, US, Australia, Argentina, India, Romania, Germany, Indonesia, Malaysia, Portugal, and Spain.
Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson. He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University. The conference is being organised in collaboration by… Read more »
Occupy Bournemouth has come under the spotlight in a talk by Dr Kevin Moloney and Ana Adi at the Social Media, Journalism and Communication Symposium. The talk compared and analysed the #OccupyBournemouth group with other national and local groups within the Occupy movement. Their work was inspired by talks about the role digital and social… Read more »