CMC Masterclass

CMC Masterclasses: BU alumnus, Rolls Royce loyalty guru shares career stories

The Corporate and Marketing Communications academic group’s masterclass series wraps up the last two weeks before Christmas break with outstanding masterclasses. First up is one of our own who has made it big at Rolls Royce and will share his experiences. WHO: Nicholas Osy de Zegwaart, Global Loyalty manager at Rolls Royce AND ex BU… Read more »

CMC Masterclass: Search Engine Optimisation talk on Wednesday

Wednesday’s masterclass event returns to the digital space with on ‘Search Engine Optimisation (SEO)……converting traffic to deliver good returns for clients’ with Peter Clapperton, a founding director of Searchsmith Ltd .   Peter’s talk is a continuation of a series of masterclasses from key industry and academic speakers willing to share their expertise on marketing, advertising,… Read more »