Advertising final years receive top marks and accolades for campaign

Four advertising final years demonstrated their ‘Flair’ for the business in a competitive bid for New York Bakery Co. as part of their Campaign Planning Unit. The unit requires students to run their own agencies and respond to a brief from a real client, which this year was bagel company New York Bakery Co. The… Read more »

Student wins 3rd place intern award at SAP Marketing

Marketing student Grace Taylor received a third place award for ‘Intern of the Year’ during her placement year at SAP Marketing in the Business Analytics, Technology and Database Marketing department. She gained a greater understanding of a large company environment during her placement through. She tells us about what she learnt from this unique experience:… Read more »

CMC’s Dr Anna Feigenbaum and colleague win first prize for pedagogy paper at MeCCSA 2013 Conference

CMC’s Dr Anna Feigenbaum and her colleague Dr Mehita Iqani from Wits University in South Africa have been awarded the Higher Education Academy first prize award for a pedagogy paper at the MeCCSA 2013 Derry conference. Their paper, ‘The (inter)disciplinarity of media studies: Pedagogical challenges and opportunities from the perspective of teaching staff,’ draws on… Read more »

CMC students win 2011-12 Ad Venture competition

Four final-year advertising students took first place in the EACA AD VENTURE Competition. Team ‘Brutha’ won the European competition with their campaign “Nothing Despicable About Me”, which borrowed the ‘Minions’ from ‘Despicable Me’ to help internet users to understand Online Behavioural Advertising.