Advertising

CMC’s CEB, staff and students team up to help local charities

A project to help charities create a social media strategy has started at Bournemouth University. CMC’s Creative Enterprise Bureau (CEB) worked in collaboration with local charities and digital agency Adido to combine skills and knowledge of social media. The project started with a workshop delivered by social media experts to introduce the idea of having… Read more »

Bangkok conference proceedings published, 2014 date announced

The Proceedings of the pioneering 1st International Corporate and Marketing Communication in Asia Conference (ICMCAC) in Bangkok, held on November 18-19, 2013, have been published at: http://cuprimcconference.net/proceedings/. The Fusion Investment Fund-assisted conference was very successful and attracted more than 30 papers from 10 countries. The 2nd ICMCAC has dates of November 15-16, 2014 pencilled in. The… Read more »

CMC staff splash out for Integrated Marketing Comms unit

First-year advertising, marketing and PR students taking Integrated Marketing Communications this semester will be teamed up to start developing a communciatiosn strategy for Weymouth SEA LIFE Adventure Park. The lecturing team visited the Adventure Park owned by Merlin Entertainment Group in January to prepare for the live brief that students will respond to as part… Read more »

Second year advertisers set to pitch to Clarks next week

Three teams of second year advertising students will travel to London next week to pitch their communication strategy proposals to Clarks‘ marketing team and its agencies. Students taking Account Planning last semester prepared a proposal in response to a live brief from the shoe company. The winning teams, chosen for combined top oral pitches and submitted strategy… Read more »

Advertising student lives hard work, determination to raise money for charity

Advertising student Athena Dobson, who has been on placement with Disney in their Media Distribution department, trained and competed in the Tough Mudder this spring, raising money for Help for Heroes. Here she reflects on the experience: I began the year seeking a challenge, and boy did I find one! At the start of the… Read more »

Advertising final years receive top marks and accolades for campaign

Four advertising final years demonstrated their ‘Flair’ for the business in a competitive bid for New York Bakery Co. as part of their Campaign Planning Unit. The unit requires students to run their own agencies and respond to a brief from a real client, which this year was bagel company New York Bakery Co. The… Read more »

Final year advertisers create their own advertising agencies as part of Campaign Planning unit

Final year advertising students run their own agencies as part of their Campaign Planning unit, bringing together three years of learning and experience gained through placement. Below, Olivia Styles of the Beetle agency talks about some of the experiences of the unit: “Campaign Planning is the final module on the Advertising and Marketing Communications degree… Read more »