Students

Experience on Placement Motivates Public Relations Student to Apply (and win) BU Co-Creation Award

By Dr. Joyce Costello, Senior Lecturer Digital Marketing During Connor Peters’ placement year, he gained insight into challenges amongst public relations specialists in the technology industry when utilizing social media. Having done much content creation and social media planning himself and realizing that he wanted a deeper understanding of how it’s used in a global… Read more »

BA (Hons) Politics and Media students presented their work to the Media Team of Amnesty International, UK.

Final year students of the BA (Hons) Politics and Media worked on a ‘live’ assignment in the context of their New Political Communication unit (led by Dr. Anastasia Veneti) with the Media team of Amnesty International UK. On 9th May 2017, students presented a 12-month Media Plan to the Head of Amnesty’s Media, PR and… Read more »

BU PR Alumni Makes a ‘Towerful” Difference Through Social Media

Alex’s Dad: “I can’t believe they’re painting it red and white!” Alex: ‘Me either!” ….”This stirs up sentiment because they’re the colours of Southampton football team and, since the Royal Navy is a key influence here, it only makes sense to make it blue”, say Alex. Alex Judd, former BAPR student at BU who graduated in… Read more »

BU Advertising Student Sam Guinivan Wins D&AD Pencil

  “They wanted to see the world, but it seems something else in their lives always got in the way. If Airbnb could tap into this and help their consumers achieve their ambitions, they would be much more likely to engage. “   On 2 July 2015 BU Advertising and Marketing student Sam Guinivan won… Read more »

CMC Researchers Deliver Journalism Training for the Big Issue

The Big Issue Online Journalism training programme finished off last week with a gallery exhibition of the participants’ work, open to the public. The event which took place in Poole Library featured articles and photos produced by the trainees during the 6-week course. The course, organised by the Big Issue, in collaboration with communications agency… Read more »

BU Students Propose ‘SAFERHOOD’ As An Integrated Marketing Communication Campaign For Bournemouth Area

Bournemouth University students teamed up to work on a live brief project, aimed at helping local communities to collaborate better for a safer neighbourhood. 54 student groups battled it out, and last Friday, James Harrison (BA Marketing Communications), Rianna Hall (BA Advertising), Adrien Abbruzzino (BSc Marketing), and Dominic Needler (BA Public Relations) presented their campaign… Read more »

CMC’s annual Promotional Communications Conference to attract +100 delegates

Some 44 advertising, marketing, public relations, and politics and media undergraduates present their dissertation research to an audience of more than 100 students, industry guests, academics and mums and dads. The Fifth Annual Promotional Communications Conference on 20 May at the Executive Business Centre is a capstone event for the Corporate and Marketing Communications Department… Read more »

First Year PR Student, Dominic Stephens, Conquers 2015 Election With JUMP Tv

Dominic Stephens, first year PR student at Bournemouth University, may have only just started his degree but he’s already tackling the media world with his work through the BBC and JUMP Tv. In efforts to best highlight his incredible experience and influences on the 2015 election, the following interview lets him do all the talking…. Read more »

Marketing, advertising students commended for excellent work on CIM qualification

In the second year of the Chartered Institute of Marketing (CIM) Graduate Gateway programme at Bournemouth University, all 84 first students on the BA (Hons) Marketing Communications, BA (Hons) Advertising and BSc (Hons) Marketing successfully completed the first module on the level 3 Foundation Certificate in Marketing. Students achieved a 100% pass rate on the… Read more »