BU PR Alumni Makes a ‘Towerful” Difference Through Social Media

Alex’s Dad: “I can’t believe they’re painting it red and white!” Alex: ‘Me either!” ….”This stirs up sentiment because they’re the colours of Southampton football team and, since the Royal Navy is a key influence here, it only makes sense to make it blue”, say Alex. Alex Judd, former BAPR student at BU who graduated in… Read more »

BU Advertising Student Sam Guinivan Wins D&AD Pencil

  “They wanted to see the world, but it seems something else in their lives always got in the way. If Airbnb could tap into this and help their consumers achieve their ambitions, they would be much more likely to engage. “   On 2 July 2015 BU Advertising and Marketing student Sam Guinivan won… Read more »

CMC Researchers Deliver Journalism Training for the Big Issue

The Big Issue Online Journalism training programme finished off last week with a gallery exhibition of the participants’ work, open to the public. The event which took place in Poole Library featured articles and photos produced by the trainees during the 6-week course. The course, organised by the Big Issue, in collaboration with communications agency… Read more »

BU Students Propose ‘SAFERHOOD’ As An Integrated Marketing Communication Campaign For Bournemouth Area

Bournemouth University students teamed up to work on a live brief project, aimed at helping local communities to collaborate better for a safer neighbourhood. 54 student groups battled it out, and last Friday, James Harrison (BA Marketing Communications), Rianna Hall (BA Advertising), Adrien Abbruzzino (BSc Marketing), and Dominic Needler (BA Public Relations) presented their campaign… Read more »

CMC’s annual Promotional Communications Conference to attract +100 delegates

Some 44 advertising, marketing, public relations, and politics and media undergraduates present their dissertation research to an audience of more than 100 students, industry guests, academics and mums and dads. The Fifth Annual Promotional Communications Conference on 20 May at the Executive Business Centre is a capstone event for the Corporate and Marketing Communications Department… Read more »

First Year PR Student, Dominic Stephens, Conquers 2015 Election With JUMP Tv

Dominic Stephens, first year PR student at Bournemouth University, may have only just started his degree but he’s already tackling the media world with his work through the BBC and JUMP Tv. In efforts to best highlight his incredible experience and influences on the 2015 election, the following interview lets him do all the talking…. Read more »

Marketing, advertising students commended for excellent work on CIM qualification

In the second year of the Chartered Institute of Marketing (CIM) Graduate Gateway programme at Bournemouth University, all 84 first students on the BA (Hons) Marketing Communications, BA (Hons) Advertising and BSc (Hons) Marketing successfully completed the first module on the level 3 Foundation Certificate in Marketing. Students achieved a 100% pass rate on the… Read more »

Question Time event chaired by first year Politics and Media student Morgan Thomas

  Bournemouth University politics and media student, Morgan Thomas, chaired the Election Question Time event held last night which covered topics such as housing, Trident and immigration among others. The event consisted of 5 potential MPs who discussed both national and local issues on the Bournemouth University campus. These MPs were: Conor Burns,Conservative prospective MP… Read more »

2015 Journal of Promotional Communications

The newest issue of The Journal of Promotional Communications is now available to read and/or download here. The journal, which is published every year, aims to encourage diverse perspectives and approaches to the study of promotional communication. The work published draws on a variety of disciplinary areas covering marketing, advertising and PR theory as well… Read more »