Ideas Camp at Russell-Cotes. An Away Day for Consumer Researchers at BU.

Ideas Camp 2015 will take place on Thursday, 11th June from 10.15am – 4.30pm at the Morning Room in the Russell-Cotes Art Gallery & Museum. The event is a day to share and generate ideas for collaboration across BU consumer researchers, consisting of four sessions: New Practices & Contexts, Food, Spaces and Human Consumer with topics ranging… Read more »

CMC’s annual Promotional Communications Conference to attract +100 delegates

Some 44 advertising, marketing, public relations, and politics and media undergraduates present their dissertation research to an audience of more than 100 students, industry guests, academics and mums and dads. The Fifth Annual Promotional Communications Conference on 20 May at the Executive Business Centre is a capstone event for the Corporate and Marketing Communications Department… Read more »

Meaning through metaphor…well maybe:

I attended the EIASM 8th interpretative consumer research workshop at Edinburgh University last week…and decided to present my 5 page abstract (on consumerist choice as meaning making) through what I called a metaphorical memoir – in the form of a story about Charlie (Charlie represented the concept of choice). A few days before travelling north… Read more »

2015 Journal of Promotional Communications

The newest issue of The Journal of Promotional Communications is now available to read and/or download here. The journal, which is published every year, aims to encourage diverse perspectives and approaches to the study of promotional communication. The work published draws on a variety of disciplinary areas covering marketing, advertising and PR theory as well… Read more »

A Bournemouth Collaboration: Collaborative Learning in Media Education

A collection of papers titled ‘Collaborative Learning in Media Education’ has recently been published through Amazon in which Bournemouth University’s very own Melanie Gray, Advertising at Bournemouth University, contributes her insight into collaborative learning. Developed from an HEA discipline seminar held in 2012 at the University of Winchester with the aim of bringing together academics working… Read more »