This year’s student dissertation conference was chaired by Dr Jill Nash. The event was opened by a key note from Adam Greenwood, the CEO of Greenwood Campbell, a technology-focused creative agency based in Bournemouth. Adam’s inspiring and, given the profile of his business, futuristic opening key note, provoked some thinking early in the morning –… Read more » about 2018 CMC Promotional Communication Conference for Dissertation Students
Staff
FMC Staff return from Global Festival of Learning China
FMC staff members, Vianna Renaud, Steph Allen, Guy Starkey, and Tauheed Ramjaun were selected to present workshops at the first ever Global Festival of Learning China event which took place at Sias International University in China. Speaking to students and staff, as well as meeting our own BU students taking part on the Summer School… Read more » about FMC Staff return from Global Festival of Learning China
Helping doctors reflect on their work with photography
Photo: The Shadow of the Photographer, Rutherford 1980 At the invitation of Dr. Emer Forde of the Dorset GP Centre (a part of BU), Rutherford is currently running a series of workshops for local General Practitioners (GPs) on the use of photography as a tool for self-reflection. Based on Rutherford’s previous research project: The Shadow of the Photographer, the GPs have… Read more » about Helping doctors reflect on their work with photography
Ideas Camp at Russell-Cotes. An Away Day for Consumer Researchers at BU.
Ideas Camp 2015 will take place on Thursday, 11th June from 10.15am – 4.30pm at the Morning Room in the Russell-Cotes Art Gallery & Museum. The event is a day to share and generate ideas for collaboration across BU consumer researchers, consisting of four sessions: New Practices & Contexts, Food, Spaces and Human Consumer with topics ranging… Read more » about Ideas Camp at Russell-Cotes. An Away Day for Consumer Researchers at BU.
UK Election Analysis 2015: Media, Voters and the Campaign
Dan Jackson, Principal Lecturer in Media and Communications and Einar Thorsen, Principal Lecturer in Journalism and Communication, have produced an early think piece on the 2015 election which you can access either through the website or PDF. An event at the House of Commons around this publication has also been organised for next week. The… Read more » about UK Election Analysis 2015: Media, Voters and the Campaign
CMC’s annual Promotional Communications Conference to attract +100 delegates
Some 44 advertising, marketing, public relations, and politics and media undergraduates present their dissertation research to an audience of more than 100 students, industry guests, academics and mums and dads. The Fifth Annual Promotional Communications Conference on 20 May at the Executive Business Centre is a capstone event for the Corporate and Marketing Communications Department… Read more » about CMC’s annual Promotional Communications Conference to attract +100 delegates
CMC’s Rutherford exhibits at the BU Atrium gallery
Since its invention by Nicephore Niépce in 1826, photography has provided us with glimpses of the many different worlds around (and within) us. Scientific and medical photographs give us a window onto a previously invisible world; news and documentary photographs show us the world as others experience it; advertising photographs tempt us with the… Read more » about CMC’s Rutherford exhibits at the BU Atrium gallery
Meaning through metaphor…well maybe:
I attended the EIASM 8th interpretative consumer research workshop at Edinburgh University last week…and decided to present my 5 page abstract (on consumerist choice as meaning making) through what I called a metaphorical memoir – in the form of a story about Charlie (Charlie represented the concept of choice). A few days before travelling north… Read more » about Meaning through metaphor…well maybe:
2015 Journal of Promotional Communications
The newest issue of The Journal of Promotional Communications is now available to read and/or download here. The journal, which is published every year, aims to encourage diverse perspectives and approaches to the study of promotional communication. The work published draws on a variety of disciplinary areas covering marketing, advertising and PR theory as well… Read more » about 2015 Journal of Promotional Communications
A Bournemouth Collaboration: Collaborative Learning in Media Education
A collection of papers titled ‘Collaborative Learning in Media Education’ has recently been published through Amazon in which Bournemouth University’s very own Melanie Gray, Advertising at Bournemouth University, contributes her insight into collaborative learning. Developed from an HEA discipline seminar held in 2012 at the University of Winchester with the aim of bringing together academics working… Read more » about A Bournemouth Collaboration: Collaborative Learning in Media Education