Corporate & Marketing Communications

On behalf of the programme team, Rutherford congratulates the MA Advertising students on the completion of the programme. L-R: Dania Bayrakdar, Lisanne Surborg, Toke Bull Hansen, Sitthapak Hou, Aman Sadhwani, Nikki Burgess, Sriranjani Vasu, Angelica Jimenez Rodriguez, Han Ly, Njoki Kiiru at Rutherford’s annual soireé – June 2017

The Advances in Media Management (AiMM) research group have been awarded the European Media Management Association’s Doctoral Summer School 2018. AiMM is a cross faculty research collaboration between the Faculty of Media & Communications and the Faculty of Management and this award follows on from AiMMs success in hosting the association’s annual conference at BU… Read more » about Success of the AiMM Research Group

Upon invitation of the UK Foreign and Commonwealth Office and the Polish Ministry of Foreign Affairs, Dr Paweł Surowiec attended the Polish-British Belveder Forum held on 8 and 9 March 2017 in Warsaw. The focus of the debate was placed on political and business interests, social issues (people-to-people relations) as well as research and education…. Read more » about CMC contributes to the Polish-British Belvedere Forum

The Millennial Rules project won an award for Excellence in Research Presentation at the Media Research Awards, hosted by Mediatel on 23 February. This is an example of innovative fused activity where students work with experts from media organizations and their tutors to develop and co-create excellent research. I offer some context here. Neil Sharman,… Read more » about BA Marketing Communications and BSc Marketing students awarded for their research

On Tuesday, 21 February, 2017, Mr. Konrad Jagodziński gave a guest lecture to CMC students and academics about the emerging practice of digital diplomacy. His lecture covered a wide range of issues which the contemporary practice of public diplomacy faces, and it covered links between the digital media technology and the execution of foreign policy… Read more » about CMC Hosts Public Diplomat’s Lecture on Digital Diplomacy

Five years ago ‘Channel 4’ approached the Corporate and Marketing Communication Group (CMC) to ask us to carry out for them some highly interpretive research around the Paralympics – they were interested to know how audiences make sense of the coverage and thus how they might frame this event in future. From this came award… Read more » about CMC involved in the AHRC grant, ‘Re-presenting parasport bodies: the cultural legacy of the Paralympics’

On Friday, 10 February, Sean Parkin (Head of Creative at FKC) led the students of MA Advertising through the process of defining the essential factors in developing an effective proposition for a soon-to-be-launched product.

A Faculty of Media and Communication academic contributed to a workshop organised by the London School of Economics and Political Science’s Department of Media and Communication. This policy focused workshop, held on 27th January 2017, was entitled ‘The media policies of Europe’s new authoritarianism’. Its purpose was to develop policy response strategies to changing media… Read more » about CMC academic participates in a workshop at the LSE

Two of the teams from the MA Advertising unit Advertising Strategy (led by Dr. Richard Scullion) have been invited to present the results of their assignment (which was to develop a pitch for The Walker Agency, Bournemouth) to the agency’s Managing Director and the Senior planner. The two teams of students are Toke Hansen and… Read more » about MA Advertising students to present their work to senior advertising professionals