CMC News

2018 Promotional Communications Conference

The 2018 Promotional Communications Conference will take place on June 1st 2018 at Bournemouth University. Register at: https://www.eventbrite.co.uk/e/2018-promotional-communications-conference-tickets-44838784010 9-9:30 AM Registration & Coffee in FG06 9:30-10 AM Opening remarks in SHARE Lecture Theatre 10:15-11:45 AM PANELS: Panel 1A – Creativity, Politics, and Culture (in Room F304) Panel 1B – Trust, Influence, and the Market (in… Read more »

Association for Psychosocial Studies Biennial Conference at BU

BU hosts international conference on the state of the world, fifty years after it was turned inside out (circa 1967) and upside down (circa 1968). Association for Psychosocial Studies Biennial Conference Bournemouth University, 5th-7th April 2018 ‘Psychosocial Reflections on a Half Century of Cultural Revolution’ http://aps2018.bournemouth.ac.uk A half century after the hippie counterculture of 1967… Read more »

Masterclass in “fuzzy thinking”

Dr. Chris Arnold (the recipient of an honorary doctorate from BU) gave a Masterclass in “fuzzy thinking” to the students of MA Advertising on 07 March to assist them in finding innovative ways in which to approach creative challenges. Chris also led the students through an exercise based on a live brief on behalf of… Read more »

MA Advertising students at the workshop by FKC creative agency

On Tuesday 27 February, the students in MA Advertising were given a workshop by Sean Parkin, Head of Creative at London advertising agency FKC. Sean is a regular contributor to the MA Creative Direction unit. Based on a brief which is currently ‘live’ in his agency, Sean took the group through the stages of creative… Read more »

Digital politics, fake news and propaganda: Paweł Surowiec speaks to the EU and the NATO

The debate about the proliferation of fake news and disinformation campaigns launched towards European democracies from Russia is gaining momentum as the European Union and the North Atlantic Treaty Organisation are gearing their efforts to challenge both fake news and disinformation campaigns. Upon the invitation from the EU and the NATO, Dr. Pawel Surowiec, of… Read more »

Experience on Placement Motivates Public Relations Student to Apply (and win) BU Co-Creation Award

By Dr. Joyce Costello, Senior Lecturer Digital Marketing During Connor Peters’ placement year, he gained insight into challenges amongst public relations specialists in the technology industry when utilizing social media. Having done much content creation and social media planning himself and realizing that he wanted a deeper understanding of how it’s used in a global… Read more »

CMC project receives national recongition

The Department of Corporate and Marketing Communication’s work for Cog Research and Exterion Media was recognised last night with the project winning Best Media Research at the Market Research Society of Great Britain’s annual awards function.  The team comprised academics from our PR, Marketing Communications and Advertising degree programmes.  You can find out more about… Read more »

Creative Orchestra & The Garage Workshop for CMC

CMC would like to thank Dr Chris Arnold of for the intensive day-long workshop he delivered to the students in the L6 unit Creative Direction & Copywriting on Friday 24 November, 2017. (Of course, now they all want to come and work for him.) Caption for attached photo: L-R: L6 students Paula Martinez Revuelta, Victoria… Read more »

MA Advertising visited local ad agency Bright Blue Day

The students of MA Advertising visited local ad agency Bright Blue Day. Managing Director Jonathan Clark and Bright Blue Day are longstanding supporters of BU — and have previously provided rewarding placements for the students of both the BA and MA advertising programmes. After the visit, MA Advertising student Lianhua Li said: “This was really… Read more »