About CMC

The Corporate and Marketing Communications (CMC) academic group is one of four groups within The Media School. We have a proud history of marketing communications research, education and professional practice.

The Media School has a world-class reputation for media and marketing communications practice, research and education. It is home to the Bournemouth Skillset Media Academy, hosts the UK’s only Centre for Excellence in Media Practice (CEMP), and in 2012 was awarded the Queen’s Anniversary Prize for its outstanding contribution to computer animation.

The Corporate and Marketing Communications academic group offers undergraduate degrees in:

BA Public Relations
BA Advertising
BA Marketing Communications
BSc Marketing
BA Politics and Media

And Postgraduate degrees in:

MA Advertising
MA Public Relations
MA International Political Communication

Our undergraduate degrees are accredited by professional bodies such as:

Chartered Institute of Marketing (CIM)
Chartered Institute of Public Relations (CIPR)
Public Relations Consultants Association (PRCA)

Furthermore, they are also officially partnered with:

The Institute of Practitioners in Advertising (IPA)
Design and Art Direction (D&AD)
The Institute of Direct and Digital Marketing (IDDM)
European Association of Communication Agencies (EDCOM)

Our undergraduate degrees are now also mapped against professional CIM benchmarks, and our students are exempt from modules at Professional Certificate and Professional Diploma levels. We currently deliver the introductory Certificate level to our 1st and 2nd year students alongside their degree studies.

The CMC group has one of the strongest research profiles in the University.
Our staff have published in some of the top international journals such as:

Journal of Computer Mediated Communication, European Journal of Marketing, Social Science Computer Review, Journal of Consumer Behaviour, Journal of Consumer Culture, European Journal of Communication, Harvard International Journal of Press/ Politics, Journal of Communication Management.

Many of our staff are also Editors of leading international journals. Collectively we have published over 300 journal articles or book chapters and over 50 books. We have a number of outward-facing research centres such as Emerging Consumer Cultures Group, Public Relations Research Group, Politics and Media Research Group, Latin America Research Group which act as hubs of activity in their fields.

Alongside our research expertise, our staff base is built around industry experience and expertise. Many of our staff have come into academia after successful careers in marketing, advertising and PR. Moreover, we retain very strong links with industry through commercial activities (see below), industry competitions and student placements.

The group has been successful in recent years in commercializing our expertise. In 2010 we launched the Creative Enterprise Bureau (CEB), which draws upon staff and student expertise within the group to deliver a range of commercial services including:

Through the CEB we have worked for such clients as ITV, The Mirror Group, JC Decaux, Samsung, and Toyota. A two-year longitudinal study we did with Channel 4 supplied the insights for their multi-award winning Paralympics marketing campaign and coverage, and the insights won the 2013 Marketing Society Consumer Insights award.